Author: scrippsprssa

  After attending my first PRSSA National Conference last year as a freshman, I knew that this was an experience I would need to have again. Going into my sophomore year, one of the first things I did when I got back to campus was register for the conference and I’m not going to lie, … Continue reading True Life: I’m in love with National Conferences →

It is so important to be thankful every single day and to remember the little things that make life great. (And not only when you are faced with a plate full of Thanksgiving turkey and pumpkin pie!) With the holiday right around the corner, I took some time to reflect on why I am so … Continue reading 5 Reasons I am Thankful I Chose to Attend Ohio University →

A major trend in social media today is staying relevant. Every day, social media sites are buzzing about hot new trending topics. Over time, companies have observed what their consumers have been talking about and they have decided to join the conversation. Companies now realize that in order for their voice and brand to be … Continue reading How companies use current topics and hashtags to promote their brand →

National Conference was one of those things I thought I should go to because I’m a senior. I had also never been to Atlanta before and figured it would be a great opportunity to explore a new city. Also, when I found out the Hunger Games was filmed in our hotel for the elevator scene, … Continue reading True Life: My first National Conference as a senior →

Happy Week 13, PR stars! With all of our members back from National Conference, the meeting on November 16th was a full house. Announcements: Congratulations to Hayley Baldzicki, Emily Barber, Rosie Haren and Theresa Wilson for being selected to be on the 2015-16 Bateman Case Study Competition Team. We can’t wait to see the work … Continue reading November 16th Meeting Recap →

As college students none of us are new to the subject of stereotyping. Subconsciously (alright, and some times consciously) we put our acquaintances in certain categories based on how they act and present themselves. As students majoring in strategic communication, we know that the first step in the right direction is always making sure you’re … Continue reading How my personal brand breaks stereotypes →

Do you identify as a directioner? Do you still get excited when What Makes You Beautiful plays on the radio? Is there a countdown on your phone until Made in the A.M. drops? If at least one of these statements applies to you, then chances are you have a favorite boy. Not that you don’t … Continue reading What your favorite One Direction member says about your PR style →

Whether you like him or not, everyone knows who Justin Bieber is. The pop star has managed to stay prevalent in the media ever since breaking into the music industry in 2008, whether receiving good or bad publicity. Recently, Justin has stepped back into the limelight after a rough few years and has released a … Continue reading Revamping Your Brand According to Justin Bieber →

Welcome back PRSSA superstars! Halloween is over which means it's socially acceptable to play Christmas music! Announcements: Interested in becoming more involved in PRSSA? Maybe even at an Exec level? Elections for the VP of Social Affairs for Spring semester are coming up! Email your cover letter and resume to scripps.prssa@gmail.com by this Friday, November … Continue reading November 2nd Meeting Recap →

It hits just about every student at about this point in the semester: OMG finals are almost here. Don’t stress…just take a breath. You’re cool. You’ll be even cooler when you check out these quick tips to survive finals. Just to forewarn you, these are awesome tips…or so I’m told…. finals are usually something that … Continue reading How to Survive Finals →