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Missed the info session on our upcoming networking trips? Look no further! Here is all that you need to know! We are taking two networking trips on the same day, so you can chose your own adventure! The trips will take place on February 19th and you can choose between Columbus and Pittsburgh.     … Continue reading Network Trips Info Session Recap →

A huge thank you to everyone who made this edition possible! It was a joint effort and our team created something amazing. With Fall we get the perfect combination of foliage and fun at Ohio University. We are all excited to be back to the promise land and the season matches our mood. This edition … Continue reading PR Success, Fall 2015 →

Any Harry Potter fan knows that not every Slytherin is evil. However, the stereotypical Slytherin *cough Draco Malfoy cough* is conniving, sly and mean. How did this happen, and how can they fix their PR problem? How Slytherin Became the ‘Evil’ House 1. The Malfoy family The Malfoy family, loyal servants to He Who Must … Continue reading Slytherin has a PR Problem →

  What would a PRofessional do without her beloved iPhone, clutched tightly in her palm most hours of the day? Answer: loss of sanity? Death? Just kidding! Why are our devices so sacred? They hold the key to much more than a contact list or a few conversations. They are the secret to organization and … Continue reading Apps PRofessionals Need →

It’s no secret that the process of branding yourself is important. Highlighting your skills and showing people who you are and what you have to offer is necessary to be successful. Differentiating yourself is crucial in order to stand out. Every day we brand ourselves through our decisions and choices, the process is really all … Continue reading How Seasons Brand Themselves →

    I, along with the majority of my friends, peers and even Journalism professors, are self-proclaimed “social media junkies.” Whether we like it or not, we’re addicts. We’re addicted to pop culture, the latest-and-greatest trends, keeping up with the world’s conversation and connecting and sharing with just about everyone. While I have 1,503 friends … Continue reading Turning down the noise on social media →

  After attending my first PRSSA National Conference last year as a freshman, I knew that this was an experience I would need to have again. Going into my sophomore year, one of the first things I did when I got back to campus was register for the conference and I’m not going to lie, … Continue reading True Life: I’m in love with National Conferences →

It is so important to be thankful every single day and to remember the little things that make life great. (And not only when you are faced with a plate full of Thanksgiving turkey and pumpkin pie!) With the holiday right around the corner, I took some time to reflect on why I am so … Continue reading 5 Reasons I am Thankful I Chose to Attend Ohio University →

A major trend in social media today is staying relevant. Every day, social media sites are buzzing about hot new trending topics. Over time, companies have observed what their consumers have been talking about and they have decided to join the conversation. Companies now realize that in order for their voice and brand to be … Continue reading How companies use current topics and hashtags to promote their brand →

National Conference was one of those things I thought I should go to because I’m a senior. I had also never been to Atlanta before and figured it would be a great opportunity to explore a new city. Also, when I found out the Hunger Games was filmed in our hotel for the elevator scene, … Continue reading True Life: My first National Conference as a senior →