The commercials from Super Bowl LVI raised the bar

By Jack Hiltner Lindsay Lohan & Planet Fitness Lindsay Lohan ruled the early 2000’s entertainment industry and then the news cycles shortly afterwards. Gen-Z was raised with the knowledge of her iconic performance in “Mean Girls” and “The Parent Trap” and then cast aside as the film industry went on and she made questionable decisions. … Continue reading The commercials from Super Bowl LVI raised the bar

The daily news and how it’s essential to PR practitioners

By Gary BridgensIf you practice public relations, I needn’t explain to you that news information is truly a driving force at the core of our industry. For those of you who don’t practice the trade, believe me – it is. At its root function, the news informs, persuades and integrates publics all throughout the world. … Continue reading The daily news and how it’s essential to PR practitioners