By Jack Hiltner Lindsay Lohan & Planet Fitness Lindsay Lohan ruled the early 2000’s entertainment industry and then the news cycles shortly afterwards. Gen-Z was raised with the knowledge of her iconic performance in “Mean Girls” and “The Parent Trap” and then cast aside as the film industry went on and she made questionable decisions. … Continue reading The commercials from Super Bowl LVI raised the bar
By Erin Golden As March comes to a close, (how did the semester fly by?) our weekly gathering of PR professionals opened with a few announcements: The first and probably most important announcement – PRSSA IS PLAYING KICKBALL! And we’re competing against Ad Club on Wednesday, April 16th at 7 p.m. @ McCracken fields! Also, … Continue reading Data and Content Marketing, PRSSA with Mike Whaling of 30 Lines, 3/31 RECAPPED!
By Jess Carnprobst This summer I have been interning at Think Communications, Inc., an integrated marketing solutions firm. Their work includes public relations, advertising, marketing and design. Students studying strategic communications in the E.W. Scripps School of Journalism sometimes only see the public relations and advertising side of things, so I’ve gained a different perspective … Continue reading PR vs. Marketing… what’s the difference?