How To Craft The Perfect Twitter Bio

By Jess Carnprobst

Chances are, you have a Twitter account. At this point most of us do. However, one thing that many of us don’t have is the perfect Twitter bio. Mine is by no means perfect, and I am still playing around with what works for me, but there are some uniform tricks to creating the perfect bio. A lot of us strive to have a professional account while keeping it personal too since, after all, we’re still in college.  

First, you need to make sure your bio is within the amount of characters Twitter allows you to use. That’s a given. While keeping it short, you also want to make sure that it describes you and is not generic without personality. By keeping your points short and concise, you can say everything you want to while still keeping it interesting.

ImageIf you are involved in organizations that will help your future career or hold a leadership position, that’s very important to list. It shows employers who may be looking at your social media sites that you are involved and serious about your career. If the organization you are a part of has a Twitter account, make sure you tag them. This way, people can easily click to find out more about the organization or program.

Along the lines of professionalism, if you have a professional blog, website or online portfolio, add that to your bio and link it to the site. It makes it much more convenient for employers to find out everything they want to when it is all in one place. The best part is that you can make sure employers are seeing what you want them to by tagging the things that you are most proud of.

Since I know everyone has a personality beyond what defines him or her professionally, it’s important to let that shine through. If you have a specific quote you live by, go ahead and add that into your bio. Think about everything that makes you unique and list what those things are. Part of my bio mentions that I am the creator of #cheeseweek and that I love Ohio University. My shout out to #cheeseweek creates conversation in interviews or with new followers, and helps me to stick out in a crowd. After all, I don’t know too many people who dedicate a week to cheese on Twitter every September. Mentioning my love for the Bobcats was important to me because that is a strong representation of who I am and what makes me happy. It’s easy for me to talk about OU and everything that I love about it. If you love fitness, eating, traveling, crafting or anything else that’s interesting and important to you, make sure you find the space to add that in as well. When people read your bio and see that you have common interests, conversations and connections will start much easier and more naturally. 

Most importantly, create a Twitter bio that is the perfect mix between fun and professionalism with a dash of creativity and individuality. No Twitter bio is a bad bio, but it will definitely help if yours stands out in a crowd.

Putting the PR in Prince: The #ScrippsPRCW Twitter Chat, RECAPPED

By Sarah Rachul

Last week, members of Scripps PRSSA gathered in the Alden Rollins Room for the much anticipated Matt Prince twitter chat. Many were excited for the chance to learn about personal branding from such a well versed expert, while others (especially me) were thrilled to be chatting with a Disney social media manager. That’s right, DISNEY.

ImageThe appropriately named Matt Prince is one of the few people lucky enough to call Mickey his boss. On that note, I took the liberty of dressing appropriately for the chat. This ability to be playful is one of the reasons I love PRSSA twitter chats! We’re here for learning and networking but it’s a also a great way to have fun and foster personal connections.

Matt chose to ask six questions over the course of the hour and was quick to respond back to numerous answers given by PRSSA members. The six questions (as well as Matt’s personal answers) were:

 1. What is the best personal branding advice you’ve ever received?“

“Be the best possible version of yourself. Live ever day like you’re on a first date.” – Matt

This question also inspired a great quote from Aurora Stromberg, check out the screenshot!

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2. What content or habits help you refine your personal brand?

While Matt didn’t have an answer for this one, most of the Scripps PRSSA members tweeted answers having to do with keeping social media “transparent” to ensure that followers are getting to know the real person behind the brand.

3. How do you adapt your personal brand to different social media platforms?

“I adapt my social media platforms to my brand.” This is a great answer from Matt because it demonstrates that you control your social media, it does not control you. Once you start controlling your content then you will truly be shaping your brand.

4. How do you translate your online personal brand to networking face-to-face?

“Online is where I plant my networking seed. Face-to-face is where I water and nurture those into relationships.” – Matt. The group tweeting in the Rollins Room got a kick out of this poetic answer but it did offer some solid advice. Matt also mentioned how he invites professional connections to be friends on Facebook because he believes that personal insight strengthens his brand.

5. When did your personal brand help you or hurt you?

Matt did not have an answer for this question either and it seemed to stump those sitting in the Rollins Room as well. The only negatives we could think of might occur in situations like a Twitter chat when our dedication to networking and professional growth causes us to lose Twitter followers! #PRprobs

6. Question six wasn’t really a question but rather a challenge: Pitch your personal brand in 140 or less!

This challenge was taken on whole heartedly by the PRSSA chatters and received some great responses. The Ohio State PRSSA chapter even tweeted a response! Because we love hearing from other chapters during our Twitter chats, that was very exciting!

In the end, everyone who partook in the chat gained some great personal branding knowledge. I know I was inspirited to take a look at my brand, as well as social media platforms to make sure I was representing myself in the best way possible. If you want to read through the entire chat just search  #ScrippsPRCW and enjoy every last “magical” tweet.

The daily news and how it’s essential to PR practitioners

By Gary Bridgens

If you practice public relations, I needn’t explain to you that news information is truly a driving force at the core of our industry. For those of you who don’t practice the trade, believe me – it is. At its root function, the news informs, persuades and integrates publics all throughout the world. Sounds familiar, right?

Through my work as an aspiring PR pro, I’ve realized news information can be a determining factor in anything from event success to reorganization of campaign strategies. With research, reference, consumer branding and relationship building as just a few of the many advantages of news information to PR practitioners, the bond between the two industries continues to grow over time.

My point is… if you don’t watch, read, listen to, or care about the news, I suggest you get started! Here are a few tips to help you out as you delve into the world of news and media information:

Diversify:

If you’re getting your news from one source, and one source only – you’re doing it all wrong. Don’t let your personal affiliations or viewpoints serve as the reason you reject a certain publication or journalist (unless, of course, unethical practices are involved). Sometimes the news isn’t presented exactly the way you like it, but that’s why you learn to pitch like a pro. Your sources or contacts don’t always have to cover both extreme sides of the spectrum, but they shouldn’t cover just one either. The idea is to watch out for bias and inconsistency. You want news, so gather it via multiple sources and compare the information. I guarantee you’ll get a different viewpoint from each one. Diverse sourcing will help you become more familiar with the business and the industry publications there within. It’s important to know about the source or journalist you’re pitching to!

Customize:

It’s well known that the majority of our younger generations resort to Twitter for their news information. Why not? To me, this seems like the most efficient and seamless manner of obtaining news. Virtually every news information source available can be found on Twitter. The best part is, you get to choose which ones you see! You want to create a wholesome blend of news sources on your news feed.  If I follow CNN, I follow Fox News. If I follow one of those, I’ll then follow an industry publication to balance it out. Find what interests you (I promise it’s there) and click follow! That way, you can get valuable news information on the move and at your own pace.

Understand:

In this industry, you need to be able to interpret news. Upon obtaining the news, you must ask yourself, “What does this story mean for my client and our goals?” Though news information can be undoubtedly overwhelming at times, it’s imperative to know what’s happening in our exponentially growing global society. Any historian will tell you, history has a tendency to repeat itself. The more you’ve learned from the news, the more prepared you’ll be to face future crises. Gather news, learn from it, and apply it to both your present and future business plans.

The best piece of advice I’ve ever been given was to “never stop learning.” I try to fill most of the voids in my day with useful or relative information. You may not think of many news stories as useful, but the more you know, the better. In public relations you “…need to know a lot about a little bit, and a little bit about a lot.”

That being said, take a different look at the news you read from now on and optimize the way you obtain your news to make the information process easier. Most importantly, make sure you take something away from every piece you read and never stop learning.

Some of My Favorite Sources for Everyday News: Mashable – @Mashable (Try the mobile app), BuzzFeed Breaking News – @BuzzFeedNews, Ragan’s PR Daily – @PRDaily, PR Week – @PRWeekUS

#ScrippsSummerChallenge Week 2

By: Nicole E. Spears

The Scripps Summer Challenge program was introduced to help Scripps PRSSA members keep in touch, as well as in tune with their PR skills, over the long summer months.

Were you bored this week, Scripps PRSSA? We had an amazing group contribute to this week’s Scripps Summer Challenge, so I’m going to credit either an increase in downtime, or the fact that we introduced a reward for the best participant: an Ohio University journalism tee. (Check out the back–true, no?)

This week’s challenge was to download the PRSA Ethics mobile app and share one thing you learned on twitter. If you don’t have the app yet, I would definitely recommend checking it out! There are plenty of handy things to learn, here’s what our members found out:

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tweet 1Thanks to all who took part! Don’t forget to look for next week’s challenge in your inbox tomorrow.

What have you learned from the PRSA Ethics app? Share in the comments below.

#ScrippsSummerChallenge Week 1

By: Nicole E. Spears

The Scripps Summer Challenge program was introduced for the first time last week to help Scripps PRSSA members keep in touch, as well as in tune with their PR skills, over the long summer months.

Last week’s #ScrippsSummerChallenge asked Scripps PRSSA members to connect with a professional using social media. Unfortunately, we don’t have any testimonials to share with you this week.

Instead, here are some ideas of how you can use social networks to make new professional connections:

  • Twitter: It may be the easiest way to start a conversation. Tag someone with an article you think they may be interested in, ask a question, or simply introduce yourself. Don’t forget that if they’re also following you, you can use a direct message to make a more legitimate connection.

  • LinkedIn: It’s true that it is a bit counterproductive to “connect” with people that you don’t know on LinkedIn, but that doesn’t mean that you should rule it out for networking. Joining groups and starting discussions is not only great for finding new connections, but for continuing your education outside of the classroom or office. Also, check out this post by Cidnye Weimer about using LinkedIn for networking.

  • WordPress: Reading is so important for young professionals, and a lot of great content is coming from fellow PRSSA members or colleagues. Use the WordPress reader to keep up with some blogs, and comment on posts that resonate with you.

  • About.me: If you’ve seen other’s About Me pages, you might have thought they were simply a bio. However, an About.me profile is a great complement to a blog or website. By including your keywords, it can help build your online presence and SEO results, making it easier for others to connect with you.

How else do you make connections using social media?

Scripps PRSSA’ers, don’t forget to take part in next week’s Scripps Summer Challenge! Look out for the email about each new #ScrippsSummerChallenge on Monday mornings.