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What do public relations and ancient history have in common? Not much, if you ask most people. But for me, these two disciplines could not be more complimentary to one another. When I was a freshman at OHIO, I planned on picking up a minor in an area adjacent to communication -- something like marketing … Continue reading “From Prometheus to Press Releases: How Pursuing Uncommon Specializations Can Shift Your Perspective” By Katherine Keber →

Remote internships skyrocketed in the last year due to the ongoing COVID-19 pandemic and while the contact with our peers has been extremely limited, it has its own benefits. For one, we’ve become a lot more comfortable in our work space because we designed it ourselves. It’s been a breath of fresh air being able … Continue reading “How to succeed in your own space on someone else’s time” By Jack Hiltner →

College is an interesting time. Most people are learning who they really are and finally realizing how they want to put themselves out there. For many, college also marks the beginning of their career. This can come in many forms from internships to leadership opportunities to campus involvement. Building a personal brand with social media … Continue reading “5 Steps to Building a Personal Brand with Social Media in College” By Olivia Strauss →

The competitiveness of internship season makes an internship offer incredibly meaningful. After all the hard work that goes into applications and interviews, it’s important to make the most of your accomplishment. The purpose of an internship is to learn, so take advantage of every opportunity for self-improvement. Put effort into every task (no matter how … Continue reading “Making the most of your internship” By Macy Cantrell →

Applying to internships is almost always a stressful process and can leave applicants feeling burnt out. Fall internship applications will be opening soon, making this the perfect time to brush up on your application habits and gather some tips to make the process easier! Take your time searching. Applying for internships is not a quick … Continue reading “How to Prepare for Internship Application Season” By Olivia Christiansen →

As public relations majors, there’s a huge decision waiting for us once graduating - corporate or agency life? Some choose corporate life, where it’s easy to familiarize with one brand and one operations team. Others lean towards agencies, where every client and day is different. Thankfully, I’ve got one more year of school to go … Continue reading “A Look into Advertising Agencies” By Alyssa Gormley →

The years spent at college have been known to be arguably some of the best and worst years of your life. With my college graduation quickly approaching, I have been doing what many college seniors in similar situations are doing, which is reflecting. As my time at Ohio University was cut short due to achieving … Continue reading Senior Farewell – Megan Parks →

Being on Scripps PRSSA’s executive board for two years, I’ve learned a lot about being successful in a leadership role, while also being a full-time student. Below are some tips and tricks I’ve learned throughout my time as chapter president. Don’t make yourself available 24/7 When you love an organization as much as I love … Continue reading “Lessons from your Chapter President” By Vivian Moussa →

Let’s face it. TikTok has completely taken over the social media world. Its popularity is changing the way brands communicate with their audience. Users spend hours at a time scrolling through the endless stream of videos, but only engage with a few. The app calls for fun and trendy content that is unique enough to … Continue reading “How TikTok is taking over brand marketing strategies” By Macy Cantrell →

By now everyone has heard the joke that the average person thinks they can become a true “graphic designer” by using Canva. While that might not be entirely true, Canva (especially their Pro subscription) is a great resource for communications professionals! This past year, as our Chapter’s vice president of visual communication, creating materials on … Continue reading “The Benefits of Canva Pro” By Olivia Christiansen →