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The season of giving is upon us, which also means the season of getting is upon us. Many of us will be using this time of year to create a list of wishes that we will disperse amongst family and friends. I encourage you to be a “Strategic Wishlister.” This season is an opportunity to … Continue reading A PR Pro’s Holiday Wish-List →

As you sit around a table in the coming week, filling your plate with delicious food and expressing gratitude for the things or people who mean most to you in your life, remember to thank yourself. I know what you are thinking. Why would I thank myself? Isn’t the purpose of this holiday season to … Continue reading Treat Yo’self? More Like Thank Yo’self. →

Last week I was asked how I remain ethical within the scope of public relations. “Isn’t public relations and advertising essentially the manipulation of public perception?” This individual asked.  “Yes,” I nodded my head, “it generally is.” There is no denying that public relations and advertising is part psychological. You have to enter into the minds … Continue reading The Ethical Dilemma of Public Relations →

Storytelling is an ancient way to connect with people, but one that’s still extremely relevant today. Digital platforms, such as websites and social media allow us to tell stories to larger audiences and create conversations with them in more ways than one. The purpose of storytelling in marketing is to attract and engage people with … Continue reading Digital Storytelling via Matt Erney →

Let’s face it – trying to figure out how to land your dream job, excuse me, your first job – oh wait, let’s back up a little bit – your first internship can be terrifying (yes, exhilarating), but terrifying. No matter where you land on the “experience level spectrum,” There are times when you might … Continue reading The Ultimate Guide to Mentorship →

November, a wonderful time to be thankful and reflect on our history as a nation. Specifically the history of the Pilgrims and Native Americans, which is why on the second to last Thursday of November every year we stuff our faces with turkey, mashed potatoes, and stuffing. This year I am thankful for more than … Continue reading What We can Learn About PR From the Pilgrims →

This week we welcomed Brett Pulley, Executive Vice President at Weber Shandwick for the 2017 Mel Helitzer Lecture.  Mel Helitzer was an OHIO faculty member in the 80s after a long career in advertising. Prior to that, he was a journalist and his career essentially captured what the strategic communication program at Scripps encompasses.  Key … Continue reading Nov. 6 Meeting Recap – The Mel Helitzer Lecture →

With the holidays approaching, I know I’m not the only person beginning to practice her responses to family questions about my degree. These last 11 months have not been easy for the media’s reputation. As the generation about to enter the workforce, our friends and family have a lot to say and a lot of … Continue reading Talking About the Media During the Holidays →

Announcements: Next week: The Mel Helitzer Lecture on Public Relations presents Brett Pulley, EVP at Weber Shandwick, Seigfred Hall 519 @ 6 p.m. The Athens Conservancy, an 1804 account, is having a Dad’s Weekend Hike Saturday, November 4 @ 10 a.m. Mentor/Mentee Reveal is happening Wednesday, November 8 @ 6 p.m. at Sadie and Alyssa’s, … Continue reading Oct. 30 Meeting Recap →

Following the suicide of Mary Alice Young, Lynette Scavo was plagued by nightmares of her last interaction Mary Alice. After a life-altering experience in the supermarket, those of you who have watched Desperate Housewives will know what I’m talking about, Lynette had one last dream of Mary Alice, in which she was uttered these eight … Continue reading Living Your Dreams During Your Worst Nightmare →