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It’s a well-known fact that in PR there are few things more important than keeping up your personal brand image, especially when you’re in the public eye. On this season of The Bachelor, there are quite a few contestants who have made a long-lasting impression, but is this a good thing or could it be … Continue reading Brand Images in The Bachelor →

Announcements There is still time to buy your PRSSA swag! The t-shirts are $15 and stickers are $3. It’s about that time... Dues are due February 20- $80 (cash or check) Want to blog? Sign up any time with the link on our Facebook page or this calendar. Contact Jennica Lurie with any questions! BobcaThon … Continue reading February 6th Meeting Recap →

This past weekend Ohio University offered a wonderful opportunity for siblings of students to come to campus and partake in fun activities, but even more importantly to visit with family. The dates of sibs weekend are released months in advance making it one of the most hyped events on campus every year. The university scheduled … Continue reading Sibs Weekend Recap →

We’ve all heard the advice to keep up with recent trends in the industry. So, we all subscribed to the advertising and PR newsletters, or read our favorite blog. Whatever the method, we have our own way of staying updated.  However, one method that many people, especially students short on time, tend to ignore is … Continue reading Storytizing: A Book Review →

It is no secret that the way companies and corporations are marketing and selling products is changing drastically—mostly due to the rise of social media. Instead of learning only traditional marketing techniques, we are learning more about how to have a presence on social media and why it is important. New types of jobs are … Continue reading Branded-How Social Media Is Taking Over the Corporate World →

Announcements: Mentor/Mentee Program Email Libby Bradford before this Sunday (2/5) if you are interested in being a part of the mentor/mentee program. (Net)Work Your Way to the Top with PRSSA & ImPRessions February 15th from 6:30-8 in Schoonover 145 Bring your resume, notebook, and look professional Get your resume critiqued and learn from those who … Continue reading January 30th Meeting Recap →

I was first drawn to this book due to its catering towards those interested in and preparing for the world of fashion communications. Aliza Licht shares her personal experiences and professional direction for anyone who is entering the job field or working their way up to that milestone. This book has given me techniques for … Continue reading Seven Things I Learned from Aliza Licht’s Mentorship Book, Leave Your Mark →

Welcome back everyone! Who else missed PRSSA over break?! We’re all very excited to be back on campus and in the swing of spring semester! If you weren’t able to make it to our first official meeting of the semester, here’s what you missed! Join our mentorship programs! They are both fantastic ways to learn … Continue reading January 23rd Meeting Recap →

Some things should be left in 2016. These social media habits are no exception. Up your social media game in 2017 by avoiding these cringe-worthy habits. Not checking your sources. 2016 was the year of fake news. Social media users are quick to post without checking the source or facts. This causes a wide range … Continue reading 5 Social Media Habits to Leave in 2016 →

Social media. Only the biggest and most important part of our generation…especially during the holidays. What better time of the year to think of a perfect photo op with the cutest Instagram caption than the holidays? And what better way to spend them than with a significant other? Speaking for all you single ladies (or … Continue reading How Social Media Glorifies Having A Significant Other for the Holidays →