PR Success, Fall 2014

Note from the Editor-In-Chief, Mira Kuhar: Here is the Fall 2014 edition of PR Success! Our chapter did some amazing things this past fall semester and this newest edition reflects that. Thank you so much to everyone who put hard work into making this a success, enjoy! PR Success, Fall 2014

How Target survived the 2014 holiday season

By Allison Zullo Many companies had a rough 2014, but perhaps the brand that had it the worst was Target. Last holiday season, the superstore was hacked, and the credit cards of the nearly 40 million people who shopped at Target stores any time between November 27 and December 15 of 2013 were compromised. Target … Continue reading How Target survived the 2014 holiday season

2014 PR disasters that we can all learn from this year

By Danielle Meyer The year of 2014 held many ups and downs for the world of public relations and brand relations for companies all over the world. As aspiring PR professionals there is plenty that all of us can learn from some of this year’s biggest public relations blunders. Malaysian Airlines: This airline has faced … Continue reading 2014 PR disasters that we can all learn from this year

What to do while you’re missing PRSSA this break

By Megan Newton It’s officially week two of Christmas break and by now, the separation anxiety from the wonderland that is Athens, Ohio is probably setting in. Sure, it’s a great feeling to be home catching up on sleep and celebrating with friends and family. But, I know for me this time of year makes … Continue reading What to do while you’re missing PRSSA this break

9 ways to tell you are the Grinch of the office

By Elise Mills Your coworkers are smiling from ear to ear, despite you switching the salt and sugar containers in the break room. Your boss tells you good work and you get a slap on the back, but you are not sure why, you’ve been late everyday this week. You then realize what the date … Continue reading 9 ways to tell you are the Grinch of the office

The Life of Santa Claus’ PR Director

By Allison Zullo Almost every company or business needs a public relations representative, and Santa Claus is certainly no exception. Yeah - Santa Claus, you read that right. With Christmas just a couple days away, the cheery holiday season is in full swing and Santa is on everyone’s mind. My PR-focused and Christmas-obsessed brain is … Continue reading The Life of Santa Claus’ PR Director

How to have the best internship search possible this holiday season

By: Danielle Meyer The time for internship hunting is upon us and as many of us know this tedious task can be stressful and tiring. I know the last thing any of us really want to be doing during the holiday break is to be searching for the perfect internship while revising resumes and cover … Continue reading How to have the best internship search possible this holiday season

Stress Less and Sleep More

By Jess Carnprobst At the beginning of this semester, I set a goal for myself to stress less and sleep more. It’s no secret that in the past I’ve had a very unhealthy and irregular sleep schedule, as many of us college students do. However, my health was compromised and I was so much more … Continue reading Stress Less and Sleep More

How to Stay Productive During Winter Break

By: Allison Zullo After a week straight of finals, group projects and no sleep, a month-long break to relax and celebrate the holidays is definitely much needed. However, it’s also the perfect time to complete the tasks you’ve been meaning to get to all semester. Here are a few ways you can stay productive this … Continue reading How to Stay Productive During Winter Break

Golin CEO Fred Cook’s Career Advice: Improvise More, Worry Less

By: Allison Zullo Scripps PRSSA gathered on Monday, Dec. 1 for its usual weekly meeting. However, this week’s meeting was anything but usual. Why? Because Fred Cook, CEO of Golin, one of the top public relations firms in the world, was visiting Ohio University to speak to PRSSA and other Ohio University students about his … Continue reading Golin CEO Fred Cook’s Career Advice: Improvise More, Worry Less