In case you missed it: Scripps PRSSA 9/16/13, RECAPPED!

By Melissa Clark

Monday night was an amazing start to week four with yet another great turn out at the Scripps PRSSA meeting. We were glad to see many new faces in the crowd, as well as our returning members!

If you have signed up for the Mentor/Mentee program, International Education Week Committee, Social Affairs Committee, or the PR and Social Media Committee, you should start receiving emails shortly with more information. If you are still interested in getting involved with any of these committees, make sure to let us know at next week’s meeting.  Also, if you are still interested in attending National Conference in Philadelphia, please email scripps.prssa@gmail.com ASAP!

The University Communications and Marketing Department spoke first at our meeting and left us PRSSA kids with so many ideas and opportunities to expand and build our portfolios right here on campus with Ohio Compass News. If you are interested in writing for Compass News, please email Todd Stone, the Senior Manager of Internal Communications at stonet1@ohio.edu.

Also, we had the privilege of hearing from a group of international students from Leipzig, Germany. It was remarkable to see how PR can eliminate international boundaries. Ann Marie, a speaker from LPRS, did a fantastic job in explaining the similarities and differences of PR between the U.S. and Germany.

We hope the Leipzig group members are enjoying their stay here in the States!

Travis Kessel, Director of Recruitment at Edelman, joined PRSSA as our keynote speaker this week via Skype. Not only did Travis open the floor for any and all questions, but he also left us with some helpful interview tips. He especially stressed the importance of taking notes during an interview because it shows that you are actively engaged and listening.

“When following up on an interview, send an email that night and a handwritten note a few days later,” said Travis. “Your persistence will make the company keep you in mind.”

He also added that if you’re trying to gain real-world internship and job experience, it is important to be engaged in clubs and volunteer during college in order to show active participation and incentive on your resume.

“Recruiters look for candidates who are an exact match for the available position,” he said.  “Read your resume. Read it again. And then have two more people read it before you submit it. One little error can ruin all your chances.”

Amazing insights, Travis! Monday’s meeting provided so much good advice to keep in mind with future interviews and applications.

Don’t forget to attend next week’s Monday meeting at 6 p.m. in Scripps 111! See you there 🙂

Travis Kessel from Edelman to speak at tonight’s meeting!

ImageDon’t forget to join us in Scripps 111 at 6 p.m. to hear Travis Kessel speak!

Travis Kessel, Vice President of Recruitment at Edelman, the World’s largest Public Relations Firm, has over eight years of experience in recruiting from an in-house to a third-party perspective.  Travis has focused his efforts on an executive level search for Edelman and oversees the recruitment function for the Central U.S.

With Edelman, Travis helped shape the recruitment function from a digital perspective and his team was recently awarded a “Best HR Ideas of 2011” distinction by HR Executive for their innovative approach to using social media driven Meetup groups, Google Hangouts and online video as recruiting, branding and passive talent engagement tools. Travis has also played a pivotal role in building the Employment Brand from an internal and external perspective; Edelman was recently named by the Tribune as one the Top 100 Places to Work in Chicago and was ranked #7 on Glassdoor.com. Recently, Travis has spoken on topics from social media as a recruiting tool, millennial recruiting and resume writing with local associations and universities.

Prior to joining Edelman, Travis started his career in recruiting at Robert Half International where he quickly moved up the ranks to run two separate divisions for the Chicago office and spearheaded the full-time consulting practice. After Robert Half, Travis found his first position in internal recruiting at PEAK6 Investments where he was the Recruiting Manager. He is a member of HRMAC and is on the Associate Board for One Million Degrees. Travis is a graduate from West Virginia University.

A day in the life of an Edelman intern

By Marisa Dockum

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Edelman holds the title of the world’s largest PR firm. Housing over 4,500 employees in 67 offices, Edelman pumps out talent, creativity, collaboration and results for quality clients. So, what’s it like to intern at a place with mind-blowing campaigns and top-notch thinkers? Well, it’s pretty cool.

I am a trainee on the Krispr account. Krispr represents all things Kellogg’s including Pop-Tarts, Special K, Frosted Mini Wheats, Rice Krispies and MorningStar Farms, just to name a few. Along with meeting talented professionals and networking with full-time employees, I play a part on national initiatives like the Pop-Tarts Crazy Good Summer Concert Series and the launch of the new Kellogg’s To Go Breakfast Shakes.

The majority of my tasks involve media relations and online interactions, pitching, creating media lists, monitoring and tracking what is being posted about products on social media sites and researching. Some days are crazy and some are more laid back. Below is a play-by-play of a typical day at Edelman:

8:30-9:00 AM: Arrive at office and mentally prepare myself for the day

9:00-10:00 AM: Media snapshots and morning monitoring

Every morning the intern team scours the web for any information or interactions regarding client products. We track impressions and reach, and create an overview of highlights in a media snap shot.

10:00-10:30 AM: Brainstorm meeting

On occasion I get to sit in on 30-minute power brainstorm sessions. The whole time I drool over the creativity and strategy that is thrown around the room.

10:30-12:00 PM: Research finding bloggers or celebrity partnerships

I have done a lot of research during my time at Edelman. There is a great deal of thought and reasoning that goes behind the bloggers we form relationships with and with potential celebrity partnerships.

12:00-1:00 PM: Intern class

Every week or so HR organizes mandatory intern classes for all the trainees and interns to attend. One was a panel of full-time employees in an array of departments and the class was open for Q&A. There was also a “Telling a Story With Data” digital class.  These classes are great and you get to interact with other interns!

1:00-3:00 PM: Pitching and follow ups

I have gained a lot of pitching experience and have learned more about media strategy. I spend a good amount of time following up with media outlets across the nation.

3:00-3:30 PM: Mentor/Mentee meeting

There is a Mentor program within Edelman. My mentor is Nick Lucido, he works in Digital and he served as the PRSSA National President a few years ago. Nick is an awesome resource for all things PR. He is so knowledgeable about digital analytics and social media. We meet biweekly and I take in all the advice he offers.

3:30-5:00 PM: End of day research and consumer product packaging

Working in consumer, we send out a lot of product for samples, reviews and placements. I have put together gift baskets and media giveaways that are sent to outlets like Cosmopolitan and O Magazine.

5:00-5:30 PM: EOD check in with team, help other interns complete all assignments

I don’t think my routine of walking into a huge building with security check-ins, sitting in meetings with stunning views of Chicago or working at fast paces on campaigns that reach millions of impressions will ever feel normal. My journey with Edelman has taught me a lot about the industry, agency life and “the big girl world.”