Travis Kessel from Edelman to speak at tonight’s meeting!

ImageDon’t forget to join us in Scripps 111 at 6 p.m. to hear Travis Kessel speak!

Travis Kessel, Vice President of Recruitment at Edelman, the World’s largest Public Relations Firm, has over eight years of experience in recruiting from an in-house to a third-party perspective.  Travis has focused his efforts on an executive level search for Edelman and oversees the recruitment function for the Central U.S.

With Edelman, Travis helped shape the recruitment function from a digital perspective and his team was recently awarded a “Best HR Ideas of 2011” distinction by HR Executive for their innovative approach to using social media driven Meetup groups, Google Hangouts and online video as recruiting, branding and passive talent engagement tools. Travis has also played a pivotal role in building the Employment Brand from an internal and external perspective; Edelman was recently named by the Tribune as one the Top 100 Places to Work in Chicago and was ranked #7 on Glassdoor.com. Recently, Travis has spoken on topics from social media as a recruiting tool, millennial recruiting and resume writing with local associations and universities.

Prior to joining Edelman, Travis started his career in recruiting at Robert Half International where he quickly moved up the ranks to run two separate divisions for the Chicago office and spearheaded the full-time consulting practice. After Robert Half, Travis found his first position in internal recruiting at PEAK6 Investments where he was the Recruiting Manager. He is a member of HRMAC and is on the Associate Board for One Million Degrees. Travis is a graduate from West Virginia University.

In case you missed it: Scripps PRSSA 9/9/13, RECAPPED

By Briagenn Adams

aaron brown, presentingThe first Scripps PRSSA meeting of the 2013-2014 school year was a huge success! With more than 93 people jam-packed into Scripps 111, the room was abuzz with positive energy and a particular PR excitement only known to us special Scripps kids.

As a reminder, sign-ups have begun for the Social Affairs Committee, the PR and Social Media Committee, the International Education Week Committee, the Mentor/Mentee program and PR Bootcamp. If you are still interested, be sure to add your name to the list at next week’s meeting!

As tradition would have it, Aaron Brown from Fahlgren Mortine Public Relations kicked off the year as our first speaker. You can read more about Aaron here:

Aaron opened the meeting by asking for the definition of PR. Almost immediately, about 17 different words were called out. “Promotion,” “story-telling” and “insanity” were among them. And yes, while PR does include all of those things, Aaron said, it’s also about so much more.

Aaron explained the three different types of media that dominate today’s PR world: paid media, earned media and owned media. While all three are and always will be important, earned and owned are beginning to dominate the field.

“92% of consumers around the world say they trust earned media – such as (brand) recommendations from friends and family – more than anything else,” said Aaron. “We need to stop thinking about mass communication and focus on individual engagement.”

In addition to current media trends, Aaron talked about the importance of Scripps PRSSA to his current career.

“I am at Fahlgren Mortine because of Scripps PRSSA,” he said. “The meetings I went to and the relationships I formed while in college are the reasons why I got my job.”

Very inspirational, Aaron!

To learn more about Fahlgren Mortine Public Relations, check out their awesome website.

On behalf of the entire Scripps PRSSA executive board, we can’t wait to see you all in Scripps 111 at 6 p.m. next Monday! 🙂

PR Newswire Meeting Recap 2.11.13

By: Allison Evans

Upcoming Events

  • Match Day is Thursday February 21 in Columbus. Registration is full, but you can email Jenny to get a spot at the networking luncheon.
  • Saturday March 16th we are hosting the Regional Conference entitled “Beyond the Basics.” Register today, the cost for dues-paying members is $25, and for non dues-paying members is $30.
  • Applications to be our National Delegate at National Conference are due on Friday. The conference will take place in Albuquerque, NM in April.

Networking Trip to New York

Secure your spot for the Networking Trip to NYC! Registration opens this Friday at 12 P.M. and the 30 spots will fill up quickly. Email scrippsprssa@gmail.com. Dues-paying members will receive priority.

We were delighted to be joined by two knowledgeable and savvy PR pros from the PR Newswire Association! Recent Ohio University graduate Amanda Stefanik, who works as an Inside New Business Development Representative, and Jenni Rumer, a Customer Content Services Manager were the guest speakers at tonight’s chapter meeting. Together they shared the user-benefits of PR Newswire and the products it has to offer, and inside tips on how the internship and job process works at their company!

Founded in 1954, PR Newswire is the “leading global provider of innovative communications solutions and marketing services that enable organizations to optimize, connect, and engage with their target audiences across all traditional, digital, social and mobile channels world-wide.”

PR Newswire offers a number of services and products to enhance the timeliness and effectiveness of media releases, which ensures maximum SEO (search engine optimization).  Amanda Stefanik elaborated on some of these terms, including “sending over the wire” which means a satellite blast of news releases, sending them to assignment desks in newsrooms.

“With the PR Newswire name attached to the release it is more likely to get picked up as it comes over the wire,” Stefanik said.

Products also track and analyze the results of the content released saving professionals countless hours by acting as the middleman between themselves and media outlets.

“You want to make your boss look REALLY good, and one way to do that is by tracking your success,” Rumer said.

Rumer also passed along the advice to ad multimedia content to releases in order to gain readership. Whether they are hastags, logos, videos, photos, or downloadable files, multimedia needs to be attached in order for your release to be read.

“More multi-media=more views,” Rumer said.

PR Newswire has hired a number of Ohio University graduates over the passed few years, and continues to do so regularly. Amanda Stefanik shared her experience with us, explaining that a representative from PR Newswire connected with her via LinkedIn, asking if she had any interest in working with them.

“At that time, I didn’t think a sales position was for me, but he encouraged me to come to Cleveland and see what PR Newswire does. I was hesitant, but I checked it out,” she said.

Though there was a significant learning curve, Stefanik found that it met all of her personal requirements that she had for a potential career.  Daily, she works with non-profits, agencies, and corporations editing and creating press releases, ensuring that her background that she received from Ohio University is utilized.

PR Newswire also looks for interns at Ohio University that are passionate, thoughtful, diligent, eager to learn and have experience in the field! Although the internship is unpaid, the experience and knowledge gained is invaluable.

“Interns will have an educational internship, working with our many departments over the 9 week program,” Rumer said.

If interested in applying for an internship, contact Jenni Rumer at

Jennifer-rumer@prnewswire.com.

Thank you Jenni and Amanda for your time and words of wisdom this evening!

New graduates and agency work. PRSSA Meeting 1.28.13

Happy Sunday, PRSSA members. Tomorrow is our favorite day of the week! Monday, January 27, please join us in Scripps 111 at 6 p.m. Three outstanding speakers are joining us to discuss life after graduation and working in agency PR. Caroline, Heather and Nicole currently work at agencies.

Caroline supports the client engagement team at Fahlgren Mortine as an Account OU-picAssociate working for various clients, including Honda of America Manufacturing, Ohio Manufacturers’ Association, Emerson Network Power and Myrtle Beach Area Chamber of Commerce. A graduate of the E.W. Scripps School of Journalism at Ohio University, Caroline’s previous experience includes supporting public relations efforts for Fortune 100 company, Cardinal Health, for which she was awarded PRSSA’s National Best Public Relations Campaign.

Heather Farr is a Media Relations Specialist at Walker Sands Communications in Chicago. heather In her position, she handles the day-to-day communications and outreach efforts for several clients in retail/eCommerce and cybersecurity.

Prior to obtaining a position at Walker Sands, Heather was part of a small team at GolinHarris Chicago that supported The Dow Chemical Company’s sponsorship of the London 2012 Olympics. As an undergrad, she also gained experience at Young & Rubicam/Ogilvy Zambia, FTI Consulting, New York-based music magazine Relix, the Ohio University Office of Education Abroad and the OU Advancement Department. She also worked on social media marketing practices for Bob Weir of the Grateful Dead.

Heather graduated from Scripps in 2012 with a degree in PR and a certificate from the Global Leadership Center. While in school, Heather was active on the executive boards of both ImPRessions and PRSSA, ultimately serving as PRSSA president. Prior to graduation, Heather was voted the Central Ohio PRSA “Outstanding PRSSA Graduate” and selected by Scripps faculty as the 2012 “Outstanding Graduate in Public Relations.” She is currently a member of the Chicago PRSA Programming Committee.

Nicole Bersani graduated from Ohio University in June with a journalism major, PR NicoleBersanisequence, Global Leadership certificate and sports marketing specialization. She joined PRSSA and ImPRessions her freshman year, where she eventually served on both executive boards. She also studied abroad in Vietnam and Bahamas, and traveled to D.C. and San Diego for PRSSA National Conferences.

Throughout her college tenure, she obtained nine internships in communications from public relations to crisis communication and sports marketing to non-profit. Her final internship at Ogilvy in Chicago led to a full-time job as an assistant account executive in its social media practice, Social@Ogilvy (“social at ogivly”). She works on creating content, managing communities, measuring outreach and developing strategies for six international household cleaning brands on social media platforms.

Aside from work, Nicole is also on the PRSA New Professionals Executive Committee as a membership chair where she welcomes and helps new professionals who have joined PRSA national.

See you then, PR stars.

PRSSA Meeting 10.22.12

It’s almost our favorite day of the week! Tomorrow, in Scripps 111 at 6 p.m., we will be hearing from Rachel Miller, former PRSSA member and Ohio University alumna. Rachel will be discussing her experiences at PR 20/20 and the progression of marketing and PR in today’s industry. Get your questions ready!

Rachel Miller graduated from the Scripps School of Journalism with a major in public relations at the end of winter quarter 2012.

From high school through college, she was able to complete 11 internships, gaining insight into a variety of industries and types of PR, gaining experience in corporate, agency, non-profit, entertainment, political PR and more prior to her start in April as an Associate Consultant at PR 20/20.

During her time at OU she was an active member of Ohio University’s PRSSA, as well as an Out-of-State Ambassador for Ohio University Admissions Office and is a former president of Ohio University’s student-run record label Brick City Records.

She is a current Certified Inbound Marketing Professional through Hubspot’s Inbound Marketing University as well as a certified Google Analytics user through Google’s Conversion University and member of Cleveland PRSA.

See you there!

Reminder: PR Bootcamp will be holding its fourth lesson in Ellis 106 at 7:30 p.m.