Why you should make traveling a priority this summer

By Jess Carnprobst

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One of my new favorite quotes is, “the world is a book, and those who don’t travel only read one page.” To me, this couldn’t be more true. Traveling broadens your horizons and helps you to grow as a person. Summer is the perfect time to travel, so start planning your next trip and get out there! Here are some tips to make this your most exciting summer yet.

Don’t let the money stop you. Even though we have college tuition to worry about, traveling doesn’t have to be a huge expense. There are plenty of sights to see close by. I just found out that there’s a Pennsylvania Grand Canyon, and it’s only about 2 hours away from where I live! It’s OK to just take a day trip or only stay one night. Sometimes that’s all you need. If you’re traveling far, you can always opt to take a road trip instead of flying. Take little stops along the way to make your car ride more exciting. You can also look into staying with relatives or friends if you can’t afford a hotel. Another option is to sign up for a rewards program because that will definitely save you in the long run!

Stop planning and just go. This is something I really need to work on. I’ll sit at my computer and dream up all of these places that I want to go but then never book the trip. If you want to go somewhere, simply book the trip. It won’t do you any good to look at pictures from your living room. Find out a time and price that works for everyone and make it happen! You’ll be glad you did in the long run.

Step out of your comfort zone. This is what traveling is all about. Go places you’ve never been and try things you never have before. Eat crazy exotic foods, go on the longest hike of your life or backpack around Europe for a month. I try to step out of my comfort zone at least once during each trip; that’s what makes it so exciting and memorable!

Travel with the ones you love. Everything is 10 times more fun when you’re surrounded by the people you care about. Whether you choose to travel with your family, friends or significant other, you’ll be glad you did. It creates a bond unlike any other, and you’ll be left with unforgettable memories to be shared at reunions or get-togethers for years to come.

Don’t forget that life is about the journey, not the destination. I know it’s hard to be patient when you’re waiting in a line that seems to go on forever, or when you have unexpected car problems, but moments like these will (hopefully) give you something to laugh about later. If every trip you went on went exactly as you planned, it wouldn’t be as much fun. Try not to get impatient the next time something unexpected comes up. Just hold on and remember that the ride is beautiful as long as you’re sitting in the right seat.

Make traveling a priority this summer. Find a new place to go and some new sites to see. It’s easier than you think to be the person that is always posting exciting pictures instead of the one who is constantly living vicariously through others.

 

Follow Jess on Twitter at @jess_carnprobst

All PR is not created equal: Irish vs. American

By Kelly Hayes

This summer I was afforded the amazing opportunity to intern abroad in Dublin, Ireland in Parliament. It was an amazing experience and I wouldn’t change any of it. After traveling to Vietnam with the Global Leadership Center, I unpacked and repacked my bags within five days and was off to Europe! Even with previous internship experience and two years of ImPRessions and PRSSA, I still didn’t know what to expect. The basics of public relations are the same everywhere, but how things are done and executed differ.

Working in Parliament I thought I would work a lot with social media, press releases and writing. While I didn’t work as much with social media, I did write all the time. Press releases were the norm. Media lists were my constant reference and parliamentary questions were my daily task. These job responsibilities really shed light on a major difference between U.S. public officials and those in Europe: our public officials tweet and use Facebook like no other but those in Europe still rely heavily on traditional media practices.

 I had to create an entire media database including every single newspaper and radio station in the Republic of Ireland. While I did advise certain social media practices, writing press releases/statements and sending them to newspapers and radio stations was my main job. When I was on my way to work every morning I saw many people with newspapers tucked under their arms and countless buses with radio show advertisements on them. In the U.S. we tend to be very social media focused, especially when it comes to politics. European public officials do use Facebook and Twitter but not to the extent where they are constantly tweeting and posting. 

In 2012 the U.S. was reported to have the most Twitter, LinkedIn and Google+ users, as well as the largest increase in Instagram usage. While we are able to find Wi-Fi in almost every part of the country, Ireland is still struggling with that concept. I remember my boss repeatedly dealing with just trying to get wireless access to certain places in County Kerry. He didn’t even have Wi-Fi back at home because it wasn’t accessible. 

Shocker, right? Even in Dublin the best Wi-Fi reception was in Starbucks, which never fails to deliver. Overall Europe’s public officials will continue to rely on the newspaper and radio industry to get their message across. And what will our public officials be doing? Tweeting while they are in the chamber (which – in Irish parliament – is NOT advised).

PR vs. Marketing… what’s the difference?

By Jess Carnprobst

This summer I have been interning at Think Communications, Inc., an integrated marketing solutions firm. Their work includes public relations, advertising, marketing and design. Students studying strategic communications in the E.W. Scripps School of Journalism sometimes only see the public relations and advertising side of things, so I’ve gained a different perspective at Think Communications, Inc.

Being that this is my first internship, I have never experienced the work environment of an agency that only specializes in public relations or marketing, so feel free to have your own opinion. However, I think it is very beneficial to see marketing and public relations working together. Marketing involves the business of selling products and services whereas public relations is about the representation of a person or company. The success of products and services is essential in making a good image for that person or company. When an agency can control both of these from the same office, it makes matters more simple and successful.

After interning at Think Communications, Inc., it seems natural to do marketing, public relations and advertising all together. I have done work in all three of these areas and therefore have seen and accomplished an assortment of tasks. In turn, this has helped me gain a wide variety of experience. Each day of my internship provides something new and different. Some days I help to plan a big event or send emails and make calls. I have also written press releases and radio spots. On other days, I research information for a company to help with its sales or enhance its website. Sometimes, I provide my opinion on an advertisement or help to come up with creative titles. For only one summer, I’ve done a lot!

Being that I am just going into my sophomore year and still have a lot to learn, it was great to see all of these different skills and practice areas come together. This experience helped to broaden my portfolio and skillset as well as allow me to see non-traditional public relations work.

With that being said, if you are ever given the chance to intern or work at an agency with a wide variety of skills such as marketing and public relations, I highly recommend to grab that offer and learn, learn, learn! I have been given an amazing opportunity to learn more than I ever thought I could in just one summer. Seeing and taking part in marketing and public relations work kept each day new and exciting. I learned something new every single day I was in the office and will take all the new information back to OU with me.

A day in the life of an Edelman intern

By Marisa Dockum

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Edelman holds the title of the world’s largest PR firm. Housing over 4,500 employees in 67 offices, Edelman pumps out talent, creativity, collaboration and results for quality clients. So, what’s it like to intern at a place with mind-blowing campaigns and top-notch thinkers? Well, it’s pretty cool.

I am a trainee on the Krispr account. Krispr represents all things Kellogg’s including Pop-Tarts, Special K, Frosted Mini Wheats, Rice Krispies and MorningStar Farms, just to name a few. Along with meeting talented professionals and networking with full-time employees, I play a part on national initiatives like the Pop-Tarts Crazy Good Summer Concert Series and the launch of the new Kellogg’s To Go Breakfast Shakes.

The majority of my tasks involve media relations and online interactions, pitching, creating media lists, monitoring and tracking what is being posted about products on social media sites and researching. Some days are crazy and some are more laid back. Below is a play-by-play of a typical day at Edelman:

8:30-9:00 AM: Arrive at office and mentally prepare myself for the day

9:00-10:00 AM: Media snapshots and morning monitoring

Every morning the intern team scours the web for any information or interactions regarding client products. We track impressions and reach, and create an overview of highlights in a media snap shot.

10:00-10:30 AM: Brainstorm meeting

On occasion I get to sit in on 30-minute power brainstorm sessions. The whole time I drool over the creativity and strategy that is thrown around the room.

10:30-12:00 PM: Research finding bloggers or celebrity partnerships

I have done a lot of research during my time at Edelman. There is a great deal of thought and reasoning that goes behind the bloggers we form relationships with and with potential celebrity partnerships.

12:00-1:00 PM: Intern class

Every week or so HR organizes mandatory intern classes for all the trainees and interns to attend. One was a panel of full-time employees in an array of departments and the class was open for Q&A. There was also a “Telling a Story With Data” digital class.  These classes are great and you get to interact with other interns!

1:00-3:00 PM: Pitching and follow ups

I have gained a lot of pitching experience and have learned more about media strategy. I spend a good amount of time following up with media outlets across the nation.

3:00-3:30 PM: Mentor/Mentee meeting

There is a Mentor program within Edelman. My mentor is Nick Lucido, he works in Digital and he served as the PRSSA National President a few years ago. Nick is an awesome resource for all things PR. He is so knowledgeable about digital analytics and social media. We meet biweekly and I take in all the advice he offers.

3:30-5:00 PM: End of day research and consumer product packaging

Working in consumer, we send out a lot of product for samples, reviews and placements. I have put together gift baskets and media giveaways that are sent to outlets like Cosmopolitan and O Magazine.

5:00-5:30 PM: EOD check in with team, help other interns complete all assignments

I don’t think my routine of walking into a huge building with security check-ins, sitting in meetings with stunning views of Chicago or working at fast paces on campaigns that reach millions of impressions will ever feel normal. My journey with Edelman has taught me a lot about the industry, agency life and “the big girl world.”

#ScrippsSummerChallenge Week 4

It’s the end of week four of our Scripps Summer Challenge and we PRSSA-ers are still going strong! 

This week’s challenge was to grab coffee with a PR professional to network and “pick their brain” for wisdom. Although intimidating, this challenge presented a great opportunity to hang out with a PR pro on a more intimate basis and form a close relationship. 

Check out our members’ tweets about their experiences:

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We are one week closer to giving away the awesome Ohio University journalism tee participation reward. Don’t forget to look for next week’s challenge in your inbox! 

#ScrippsSummerChallenge Week 1

By: Nicole E. Spears

The Scripps Summer Challenge program was introduced for the first time last week to help Scripps PRSSA members keep in touch, as well as in tune with their PR skills, over the long summer months.

Last week’s #ScrippsSummerChallenge asked Scripps PRSSA members to connect with a professional using social media. Unfortunately, we don’t have any testimonials to share with you this week.

Instead, here are some ideas of how you can use social networks to make new professional connections:

  • Twitter: It may be the easiest way to start a conversation. Tag someone with an article you think they may be interested in, ask a question, or simply introduce yourself. Don’t forget that if they’re also following you, you can use a direct message to make a more legitimate connection.

  • LinkedIn: It’s true that it is a bit counterproductive to “connect” with people that you don’t know on LinkedIn, but that doesn’t mean that you should rule it out for networking. Joining groups and starting discussions is not only great for finding new connections, but for continuing your education outside of the classroom or office. Also, check out this post by Cidnye Weimer about using LinkedIn for networking.

  • WordPress: Reading is so important for young professionals, and a lot of great content is coming from fellow PRSSA members or colleagues. Use the WordPress reader to keep up with some blogs, and comment on posts that resonate with you.

  • About.me: If you’ve seen other’s About Me pages, you might have thought they were simply a bio. However, an About.me profile is a great complement to a blog or website. By including your keywords, it can help build your online presence and SEO results, making it easier for others to connect with you.

How else do you make connections using social media?

Scripps PRSSA’ers, don’t forget to take part in next week’s Scripps Summer Challenge! Look out for the email about each new #ScrippsSummerChallenge on Monday mornings.