Mike Santoro from Walker Sands visits Scripps PRSSA, Feb. 4 RECAPPED

By Sarah Rachul

Yesterday, every student at Ohio University let out a collective cheer when they checked their phones and saw a text saying campus was closed until 5 p.m.

Every student, that is, except the members of Scripps PRSSA who had already experienced previous meeting cancellations due to snow. We watched our phones all day, hoping the school would hold out until 6 p.m. They did!

Sadly, last night’s meeting was the first to be held outside our beloved Scripps 111 — hopefully no one got lost on their way to Alden 319! To begin the meeting, we had several announcements for the Scripps Bateman team, Regional Conference at OSU (more details to come, expect an email), Building Brand You (an event today at Schoonover, 7 p.m.), the SIC promotional team (@SIC_OHIOU – EVERYONE FOLLOW) and PR Career Week (Feb. 24-27, 2014 — check out the Facebook page). These are all great events and groups that all fellow PRSSA members should support.

Lindsey Zimmerman was the member spotlight last night because she’s done an amazing job in PRSSA this year (tweet at her: @Lindseyzim716).

Next, we had “Snaps with Ben” (if you don’t know what a snap cup is then you should watch this video. (No, we don’t sing the song at PRSSA, but I think we should.)

Snaps with Ben:

  • Melaina Lewis got some serious snap cup love last night because of her fabulous red dress and economics skills.
  • The Bateman Team and the SIC Team also got major love for the great work they’ve been doing… I’m glad you’ve all noticed (:
  • ImPRessions will be having an internship workshop on Feb. 12th (This was more on an announcement than a snap, but we’ll take it anyway.)

Mike Santoro, the President of Walker Sands, was our PRSSA guest of honor last night. We learned so much from Mike, but what stood out the most originated from a survey run by OK Cupid. That fact was: iPhone users are having twice as much sex as Android users. So there you have it, Android users: the final push you needed to join Team Apple.I know this fact might seem silly but Mike used it to accentuate his point that sometimes you have to be creative when marketing your client. Don’t just give the media facts about your client but rather present them in an interesting and attention-grabbing way. Because Walker Sands specializes in tech and Business to Business (B2B) marketing, there was a lot of talk about math and data last night. I’ll give you a moment to recover from seeing the word “math” in a PR blog… everyone ok? Great, let’s continue. Another of Mike’s biggest tips was to keep in mind three things when working with and creating data for clients: make use of surveys, internal data and third party sources. If you can’t tell, the theme of the night was data, data, data.

If you walk to learn more you should check out all the information on the Walker Sands website and you should probably sign up for a statistics class. We also learned about Walker Sands internships (’tis the season). The “Sandlot” (classic reference, I love them already) offers three positions: classic PR internship, social media internship and a writing internship. All three of those would be great positions for any PRSSA member. They are looking for strong writers, team players, passionate go-getters and social media-holics (so basically everyone in PRSSA). If you wish to apply send your resume and cover letter to sandlot@walkersands.com (make sure to reference what internship you want in the subject line). Oh, and just in case you weren’t sold already, Walker Sands is located in Chicago. This means a summer filled with amazing pizza, exciting nightlife and many trips to the American Girl store. That’s right, I said the American Girl store — go ahead and judge me!

Well that about sums it up for last night’s meeting. We’ve had some laughs (I hope) but now it’s time to say goodbye. Until next time, PRSSA!

Don’t miss Mike Santoro at PRSSA tomorrow!

About Mike:
 
As President of Walker Sands, Mike has applied his expertise to assist a wide variety of Chicago-area, national and international companies. With an unyielding passion for results, he leads Walker Sands team members in ensuring that we always go above and beyond client expectations. In his spare time, Mike blogs on integrated marketing tactics at Duct Tape Marketing, one of the Internet’s most popular sales and marketing blogs.
 
Mike’s background is in B2B marketing and technology, stemming from his experience at Technology Advisors Inc., a top CRM consulting firm and reseller of Microsoft and Sage business solutions. Mike headed the marketing department as the Marketing Manager where he advised strategic direction in brand identity, Internet marketing, direct marketing, advertising, and graphic design. Previously, Mike spent two years reporting at the Bugle Newspapers, a Chicago Suburban weekly.
 
Get his full bio here: www.walkersands.com/Mike-Santoro