Tony Telloni visits Scripps PRSSA – 3/10 RECAPPED!

By Jess Carnprobst

Monday’s Scripps PRSSA meeting marked the beginning of week 9! It’s hard to believe the semester’s more than halfway done, although the approaching warm weather is a plus. As per usual, we started the meeting with announcements:

  • Scripps PRSSA received the Pacesetter Chapter Recognition Award for the month of February! We are one outstanding Chapter, and every member should be proud of this accomplishment.
  • Don’t forget to register for the Regional Conference on April 12th at Ohio State University!
  • ImageElections are next week! All dues-paying members will want to be at this meeting, as they all get to vote for the future of PRSSA. In addition to the current nine executive board positions, there will now be a VP of Visual Communication. Anyone interested in this position should send a resume, cover letter and three-piece design portfolio by March 17..
  • The Charlotte networking trip is right around the corner! 18 people have registered, so there is still room for anyone interested in attending. The cost will be approximately $95-115 and will take place from March 28 to the 29. Members are welcome to stay for the rest of the weekend if they would like to tour the city.
  • All seniors interested in attending the New Pros Day at The Pub at Polaris on March 27 should be sure sign up! The cost is $10. Contact Theresa Ianni at ti132409@ohio.edu if you have any further questions.
  • Let’s all cheer on Cidnye Weimer as she heads to Charlotte, NC for the PRSSA National Assembly! We know she will represent our Chapter well.
  • A big congrats to this week’s member spotlight – Giovanna Delgarbino. Everyone should be sure to congratulate her at @GiovannaLee, as this was a well-earned spotlight.

For our speaker, we welcomed Tony Telloni, the Managing Director at GolinHarris. Tony went to Ohio University and was very happy to be back with fellow Bobcats! After his undergraduate degree, he received a graduate degree at Emerson College in Boston. When it came time to find a job in New York City, the search turned out to be more difficult than he thought. He was turned down from positions he felt he was well qualified for and declined many positions that he thought were below him. He suspended his search and decided to have fun while working as a bartender. Eventually, he entered back into the public relations world and started working with technology PR at a small agency.

However, this bored him after a year, so he moved to Edelman for four years. Soon enough, he made the transition to Burson-Marsteller. At Burson-Marsteller he learned that although PR can teach a lot of things, it can’t teach how to manage people. This is a skill that needs to be learned in business school or by practiced execution.

With that advice, Tony Telloni made the transition to GolinHarris, the moment we were all waiting for! He enjoys working at GolinHarris and takes pride in the agency, which he sees as an agency for the future. The leaders of the agency decided that they didn’t want to keep the traditional agency hierarchy in place because they believed there was not enough fluidity, so they decided to take a unique approach in their G4 model, which structures their company into 4 communities: strategists, creatives, connectors and catalysts. Their office is now organized into these four communities, instead of organizing themselves by account. Since GolinHarris launched this new model, they have continuously been featured in the news and have numerous agencies modeling themselves after GolinHarris

GolinHarris also likes to think that they were some of the first to use real time marketing with their system, The Bridge. This is a 24-hour news-cycle with about eight television screens and eight to 12 computer screens. They are always watching for the “next big thing” that will give their client a campaign to be proud of.

Tony Telloni closed the meeting with questions and valuable advice. He believes that students need to focus on their writing skills, because if you’re a good writer, you’ll be able to get a job anywhere. Telloni then joked that all writing is not done in 140 characters. Writing takes thought and creativity. In addition, students should always be asking “why?” and prepare themselves to work more than just a typical 9-5 job.

Be sure to attend next week’s meeting, so you can vote for your 2014-2015 PRSSA executive board!

PR Newswire to Scripps PRSSA — Feb. 17, RECAPPED

By Gary Bridgens

Scripps PRSSA’s week six meeting brought PR Newswire to Athens for a comprehensive look into what truly fuels the public relations industry. As usual, there were quite a few updates at the beginning of the meeting:

  • Congratulations to our PRSSA President, Nicole Spears! She was voted the Scripps PRSSA Outstanding Graduate for 2014.
  • Got Swabbed? A bone marrow registry collection organization on campus is working to promote their annual “Get Swabbed” event. The event will take place 10 a.m. – 4 p.m. on the third floor of the Baker Center, Monday February 24.
  • Best of luck to the Scripps PRSSA Bateman Team, who will be hosting an event on Sunday, February 23 from 3-5 p.m. on the first floor of the Baker Center. Only one team of 4-5 members will be allowed per student organization. Every member of each team must bring one jar of peanut butter and one jar of jelly to be donated to Athens’ Children’s Services as admission. Teams will have the opportunity to win spring break related prizes and there will be free Insomnia Cookies!
  • The Ohio State University will be sponsoring the regional PaRtners conference in Columbus on Saturday, April 12th. For more information regarding the conference visit The Ohio State PRSSA’s web page.
  • PR Career Week begins next week! February 24th brings about the very first Scripps PR Career Week. Registration for all events, including day of competition, is still open and all are encouraged to participate!
  • CORPSA Match Day will be taking place Thursday, February 20th. If you are attending Match Day and need a ride, please email scrippsprssa@gmail.com as soon as possible!
  • Monday’s spotlight member was Angela Keane. You can follow Angela on Twitter @angela_keane.
  • The OU ImPRessions spotlight highlighted the Go Bus account. The account members have been working diligently and have come up with a successful social media giveaway campaign! Follow @ridegobus to learn more about how you can win free ride trip bus tickets and a Go Bus backpack!

PR NEWSWIRE:

Jenni Rumer is a Customer Content Services Manager at PR Newswire, where she manages the day-to-day operations of content specialists. After graduating from the University of Akron, Jenni joined PR Newswire in 2006 as a Member Services Representative. Jenni additionally interviews and hires new staff as well as serves as a management sponsor for the PR Newswire Internship Program.

Jenni jumped right into valuable information as she began by discussing the fundamental services of PR Newswire. “On the most basic level, we distribute Press Releases,” she said. However, we soon came to learn that these are not your average news releases. As a result of their use of satellite distribution, PR Newswire allows companies to quickly release information at incomparable speeds. The content shoots directly to an immense number of traditional and non-traditional news outlets. Jenni claims the appropriate use of non-traditional news outlets greatly increases the ROI for your client.

A recent increase in focus on visual and multimedia options exponentially enhances the PR Newswire press release. The idea that fragmented absorption of information is the most effective method guides this manner of presentation. Jenni claims that PR Newswire press releases get more views when they contain multimedia content and involve “information stacking.” Information stacking plays upon the impression that something visual can be absorbed and shared faster. Basically, a PR Newswire news release is the “full package” of information for the audience to learn everything they need to know.

Sam Tischler, a 2012 suma cum laude graduate from the E.W. Scripps School of Journalism, then spoke about her journey to successfully landing a job at PR Newswire as a Sales Support Representative. She accredits her success to the Scripps PRSSA and Scripps School of Journalism. Sam said that one of her favorite things about working at PR Newswire is being able to see, full circle, the work that goes into a great press release and the impact it makes.

Jenni and Sam both proclaimed their adulation for Scripps’ programs. According to Jenni, Ohio University has restructured the PR program to reflect the changing industry landscape. For this reason, Jenni loves to interview Bobcats! When asked what she looks for in a candidate for employment, Jenni responded, “Organized, engaged, and driven.”

To learn more about employment opportunities at PR Newswire, check out www.prnewswire.com. You can follow the Beyond PR blog at: blog.prnewswire.com

Gary Bridgens is a junior student at Ohio University. Follow him on Twitter @garingiscaring or connect with him on LinkedIN!

MARC USA visits Scripps PRSSA, Feb. 10 RECAPPED!

By Gary Bridgens

On Monday, February 10, the Scripps PRSSA chapter held yet another famous Monday meeting. This meeting was particularly exciting, as Professor Davis’ capstone advertising class accompanied the usual members and were able to here from the talented professionals of MARC USA.

Before the presentation began, there were quite a few updates that you definitely don’t want to miss!

  • Sarah Rachul, a member of the Scripps PRSSA Bateman Competition Team, recapped a recent event that gained more than 55,000 impressions on social media for their client, Popmoney. The event was held to help college students plan affordable and safe spring break vacations.
  • The Ohio State University PRSSA will be hosting the regional PaRtners Conference at The Ohio State Union in Columbus on Saturday, April 12. For more information on the conference, follow the hashtag, #inspireOSUPR.
  • The inaugural Scripps PR Career Week will be held the week of February 24 and registration is officially open! Learn more or register for the Day-of-Competition event here and follow along with the hashtag, #ScrippsPRCW
  • There will be an informational meeting on February 19 at 9 p.m. for anybody interested in the upcoming Scripps PRSSA Executive Board elections and/or the long-anticipated annual networking trip! This year the chapter will travel to Charlotte.
  • Follow Tessa Austin, the Scripps PRSSA Spotlight Member of the Week, on Twitter! Her handle is @t_austin054.

This week’s featured speaker was Rob Throckmorton, SPHR. Rob is a graduate of Washington and Jefferson and a certified Senior Professional in Human Resources. After serving his country, Rob moved back home to Pittsburgh to work as a human resources professional at Fisher Scientific. He currently serves as Director of Employment and Staffing at MARC USA, an integrated advertising agency with more than $50 million in annual billings. MARC stands for “Marketing, Advertising, Research, and Consultancy.”

Rob covered a variety of topics that addressed both the aspiring advertising and public relations professionals in the room. The main conversation stemmed from a MARC USA portfolio of video and print advertising. Students discussed work done for clients such as The American Heart Association, Build-A-Bear, Cooper Tire, Rite Aid, and The Pennsylvania Lottery. Students were prompted to respond to the effectiveness of the ads and infer how public relations could be applicable in the distribution of that ad.

Rob then addressed the unique style of MARC USA’s work, particularly the assimilated, “marketing generalist” attitude of their creative process. He emphasized that MARC USA is not just an advertising agency, but their services include marketing and full service public relations management. Offering everything from crisis management to social influence/advocacy, their end goal is “…to create a well-rounded and integrated marketing package of PR and advertising.” MARC USA places a true emphasis on the importance of a collaborative, interdisciplinary work environment.

The group subsequently heard from Molly Daniels (PHR), a Penn State University graduate, certified Professional in Human Resources and current Human Resources Staffing and Recruitment Consultant at MARC USA. Molly informed the group of the copious internship and employment opportunities available at MARC USA offices around the country. Valuable networking opportunities are one of the many reasons we love PRSSA so much! Molly and Rob then commented on the recruitment process at MARC USA, which remains undoubtedly impressive! Beyond the typical interview process, MARC USA allows applicants to give a presentation to showcase their performance and experience on a previous project. In terms of tips for the process, Rob prefers to hire people who are prepared to be engaged and hit the ground running. MARC USA offers a very real experience to entry-level employees.

For more information on employment opportunities at MARC USA, check out http://www.marcusa.com/careers/.

Other than that, we’ll see you next Monday!

Mike Santoro from Walker Sands visits Scripps PRSSA, Feb. 4 RECAPPED

By Sarah Rachul

Yesterday, every student at Ohio University let out a collective cheer when they checked their phones and saw a text saying campus was closed until 5 p.m.

Every student, that is, except the members of Scripps PRSSA who had already experienced previous meeting cancellations due to snow. We watched our phones all day, hoping the school would hold out until 6 p.m. They did!

Sadly, last night’s meeting was the first to be held outside our beloved Scripps 111 — hopefully no one got lost on their way to Alden 319! To begin the meeting, we had several announcements for the Scripps Bateman team, Regional Conference at OSU (more details to come, expect an email), Building Brand You (an event today at Schoonover, 7 p.m.), the SIC promotional team (@SIC_OHIOU – EVERYONE FOLLOW) and PR Career Week (Feb. 24-27, 2014 — check out the Facebook page). These are all great events and groups that all fellow PRSSA members should support.

Lindsey Zimmerman was the member spotlight last night because she’s done an amazing job in PRSSA this year (tweet at her: @Lindseyzim716).

Next, we had “Snaps with Ben” (if you don’t know what a snap cup is then you should watch this video. (No, we don’t sing the song at PRSSA, but I think we should.)

Snaps with Ben:

  • Melaina Lewis got some serious snap cup love last night because of her fabulous red dress and economics skills.
  • The Bateman Team and the SIC Team also got major love for the great work they’ve been doing… I’m glad you’ve all noticed (:
  • ImPRessions will be having an internship workshop on Feb. 12th (This was more on an announcement than a snap, but we’ll take it anyway.)

Mike Santoro, the President of Walker Sands, was our PRSSA guest of honor last night. We learned so much from Mike, but what stood out the most originated from a survey run by OK Cupid. That fact was: iPhone users are having twice as much sex as Android users. So there you have it, Android users: the final push you needed to join Team Apple.I know this fact might seem silly but Mike used it to accentuate his point that sometimes you have to be creative when marketing your client. Don’t just give the media facts about your client but rather present them in an interesting and attention-grabbing way. Because Walker Sands specializes in tech and Business to Business (B2B) marketing, there was a lot of talk about math and data last night. I’ll give you a moment to recover from seeing the word “math” in a PR blog… everyone ok? Great, let’s continue. Another of Mike’s biggest tips was to keep in mind three things when working with and creating data for clients: make use of surveys, internal data and third party sources. If you can’t tell, the theme of the night was data, data, data.

If you walk to learn more you should check out all the information on the Walker Sands website and you should probably sign up for a statistics class. We also learned about Walker Sands internships (’tis the season). The “Sandlot” (classic reference, I love them already) offers three positions: classic PR internship, social media internship and a writing internship. All three of those would be great positions for any PRSSA member. They are looking for strong writers, team players, passionate go-getters and social media-holics (so basically everyone in PRSSA). If you wish to apply send your resume and cover letter to sandlot@walkersands.com (make sure to reference what internship you want in the subject line). Oh, and just in case you weren’t sold already, Walker Sands is located in Chicago. This means a summer filled with amazing pizza, exciting nightlife and many trips to the American Girl store. That’s right, I said the American Girl store — go ahead and judge me!

Well that about sums it up for last night’s meeting. We’ve had some laughs (I hope) but now it’s time to say goodbye. Until next time, PRSSA!

Scripps PRSSA 9/30/2013, RECAPPED!

By Emily Barber

What a busy evening for PRSSA’ers! Once again, the seats of Scripps 111 were filled with people – notebooks open, laptops ready, eager to learn.

However, what’s a meeting without a few announcements? If you’re interested in being on the Dave Rave Halloween PR team, don’t forget to sign up. Dues-paying members must have their $75 paid by October 14th. Also, an internship at an independent PR firm is open, so be on the lookout for more info! Finally, the team who will be attending National Conference was announced – congratulations everybody!

After the updates, we started off with a brief visit from Ryan Lombardi, VP of student affairs here at OU, who provided a bit of encouragement by saying he is “continually impressed” with the work of PRSSA. He also admitted he is quick to turn to us for Twitter tips – after all, we are the social media pros! 

To keep with the theme of Twitter, we welcomed experienced marketing strategist and OU professor Nate Riggs as our keynote speaker of the night. Aside from working with multiple Fortune 500 companies, Nate is nothing less than a Twitter guru. He began right off the bat by declaring his main message, “the secret to winning as a business on Twitter” is to “build new cultural habits.”

Nate went on to share the advice of some of his favorite authors, including Jonah Berger, the man behind the book “Contagious: Why Things Catch On.” One of Berger’s main explanations for his book title is explained in his S.T.E.P.P.S. acronym – Social currency, Triggers, Emotions, Public, Practical value, and Stories. Nate also shared some habits to form that can help in mastering effective Twitter and marketing strategies, including, “be clear about your intentions” and “consistently take calculated risks.”

A lot of useful information was shared at tonight’s meeting. Not only is the journalism industry changing, the world of marketing is as well. Nate predicted that in ten years, the majority of people will know how to use Twitter effectively, and social media campaign committees will no longer be necessary. However, a firm grasp and lots of experience can only make us more prepared for all of the other exciting opportunities to come!

If you want to learn more about Nate Riggs, head over to his website. Or if you’re interested in his marketing class “Special Topics”, or as he likes to call it, “Content Marketing Habits”, you can check out their blog at ohiomarketingstudents.com. You’ll find the course under MKTG 4900 in the catalog.

Thanks again to Nate, and we’ll see the rest of you tonight at 6 p.m. in Scripps 111! 

Nate Riggs to speak at PRSSA on September 30

ImageNate Riggs is one of the top marketing strategists in the Midwest, specializing in content and social business design programs. Over the past decade, he’s helped a variety of companies that include national chain restaurants, technology companies and Fortune 500 brands, grow their business by adopting new processes, tools and the cultural habits that allow them to use the web to turn customers into raving brand advocates.

Nate produces and hosts The Social Restaurant Podcast, a weekly show for restaurant marketers innovating with technology. He speaks at more than 50 events each year and has also published thought-leading content in business publications that include the Wall Street Journal, USA Today, CCO Magazine, FastCasual.com, the Content Marketing Institute and many popular blogs and podcasts.

He’s been blogging avidly on {nateriggs.com} since 2006, and both Junta42 and AdAge rank the site among the top social media marketing blogs in the world.  On the side, Nate teaches as adjunct marketing faculty at the Ohio University College of Business. When he’s not working, he competes in triathlons, studies the mandolin and loves spending time with his three wonderful boys and amazing wife.

Come to Scripps PRSSA on September 30 in Scripps 111 at 6 p.m. to hear more from Nate! 

Get ready for the first PRSSA meeting of the school year!

Aaron%20BrownThe first Scripps PRSSA meeting of the 2013-2014 school year will take place tomorrow, September 9.

In accordance with tradition, Aaron Brown of Fahlgren Mortine Public Relations will be the keynote speaker for this kickoff meeting. A career agency professional with a deep passion for his clients’ and the agency’s success, Aaron plays a leadership role in Fahlgren Mortine’s account management and operations, matching the expertise and specialties of the members of the Fahlgren Mortine team with each client’s unique needs.

Aaron is also an account architect specializing in integrated business-to-business marketing and communications campaigns. Programs under his leadership have consistently earned local, regional and national honors. Aaron earned a bachelor’s degree in journalism from the E. W. Scripps School of Journalism in 2001.

Come join us in Scripps 111 at 6 p.m. to hear Aaron speak about agency life and the various roles and responsibilities of a PR professional.