It’s a known fact that TikTok has changed the way brands interact with consumers forever. However, some brands are taking risks to earn more engagement. Here are a few unexpected companies who are killing it on TikTok. Duolingo Duolingo, the language learning platform received 25.1 million views on one TikTok in November 2021. Many wonder … Continue reading “Three brands that are changing the game on TikTok” BY MACY CANTRELL
Matt Prince currently heads Taco Bell's Public Relations and Brand Experience team. He also recently founded NetNetSynergy.com, a free resource site for students and young professionals in the PR and Marketing industries. In addition, Matt is an adjunct professor at Chapman University on Influencer Marketing. Matt has been recognized in ADWEEK's 31 Young Influentials List, and … Continue reading APRIL 6- MATT PRINCE, TACO BELL
As someone majoring in strategic communication and minoring in business analytics, the intersection between words, data and creativity excites me. As communication professionals, it is worthwhile to be aware of the technological landscape — both its assets and liabilities — that can impact companies, consumers and society. Artificial Intelligence (AI) Likely without even realizing it, … Continue reading “TALKING TECH: THE TRENDS YOU NEED TO KNOW” BY REBEKAH GREEN
The first day of spring is March 20 and spring weather is already upon us. For college students, spring can mean a few things, but college students usually have one thing on their mind – jobs. While applying to jobs this spring, here are some ways you can clean up your applications and profiles to … Continue reading “SPRING CLEANING: CLEAN UP FOR JOB APPLICATIONS THIS SPRING” BY OLIVIA STRAUSS
Ryan Lytle, a 2010 alumnus of the E.W. Scripps School of Journalism, was welcomed to our meeting on Monday, March 14th. Ryan currently holds the role of Director of Social Media at Adobe, where he manages a talented team comprised of social strategists, influencer marketers, community managers, creatives, and social analysts. Him and his team … Continue reading MARCH 14- RYAN LYTLE, ADOBE
Dan Farkas is a Lecturer of Strategic Communication at Ohio State University, where he teaches courses on research, strategy, content creation, measurement, and analytics. The BBC and Mashable are some of the media outlets that have featured Dan as a thought leader on the changing landscape of strategic communication and how we can make the … Continue reading February 28- DAN FARKAS, OHIO STATE UNIVERSITY
Client is The Lymphoma Research Foundation with one goal: to increase awareness of AYA Lymphoma.Lymphoma is a cancer of the lymphatic system.Prevention steps:Stay Active (ex. running, weight lifting or dancing)Manage stress (ex. journaling, yoga or baking)Eat healthy (ex. Omega 3's, seeds, nuts or leafy vegetables)Monitor symptoms (ex. keep updated on warning signs and symptoms)Check out … Continue reading February 21- BOBCATS, LET’S LEARN ABOUT LYMPHOMA
BobcaThon is a year-long fundraiser at Ohio University that benefits the RonaldMcDonald House Charities of Central Ohio. Their mission, in conjunction with RMHC, is to unite the Ohio University and Athens community in a tradition that raises funds and awareness for children with serious illnesses and their families. It all culminates with a 12 hour … Continue reading “PRSSA X BOBCATHON” BY CHARLIE KNOX
Scripps PRSSA welcomed Dan Burgess to our meeting on Monday, February 14. A superb writer and tactical strategist, Dan directed Doe Anderson’s Public Relations operation for 25 years in Louisville, KY. In addition to his administrative duties with the PR division, Dan also designed and directed major PR programs for Louisville Slugger, Maker’s Mark bourbon, … Continue reading February 14- DAN BURGESS, DOE ANDERSON
Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers … Continue reading February 7- PAUL ROETZER, PR 20/20
