A day in the life of a PR Newswire intern

By Allison Zullo

PRNewswire

This summer, I am interning at PR Newswire, a press release distribution company, in their downtown Cleveland office. Essentially, when it comes to distributing information in the form of press releases (in traditional and multimedia form), PRN is the liaison between companies and the public. Seems simple enough, right? Well, it turns out that PRN does a whole lot more than just distribute press releases.

The main reason I was interested in the internship was because of its educational nature; with this being my first internship, I wanted to learn as much as I could about the public relations industry. However, what I didn’t realize was how much I would learn about all that PR Newswire does, in addition to the press release distribution industry.

Though one day is never really like the next, here is a typical day in the life of a PR Newswire intern:

10522324-standard8-8:30 a.m.: Arrive, check email, chug coffee, etc. Commuting to Cleveland every Tuesday, Wednesday and Thursday means waking up at 6 a.m. for the hour drive downtown in stop-and-go traffic. It also means drinking LOTS of coffee in order to make it until 5!

8:30-9 a.m.: Morning meeting. This is where the five interns meet with our contact in the department that we will be shadowing that day. These departments vary greatly, from sales to those who actually distribute the releases, since PRN provides such a wide variety of products and services. We talk about what we will be doing that day as well as go over what we did the previous day or week.

9 a.m.-noon: Shadowing or project time. Depending on the day, during these three hours, we either shadow or learn from a professional in the department of the week. We are also given time to work on our final project, which involves a presentation based on research each intern has done on three different social media sites.

Noon-1 p.m.: LUNCH! Though we are split into two different groups during the day, all of the interns have the same lunch hour, which gives us time to catch up and talk about our day so far and about our favorite place in the whole world: Athens! In addition to about half of the office, we’re all Bobcats, which only goes to show how great the Bobcat network is.

march-0131 p.m.-5 p.m.: More shadowing and/or project time. In addition to shadowing and preparing for our final presentation at the end of our internship, we also have a few more weekly projects. Each intern is responsible for curating content for both PR Newswire’s Tumblr account and various Twitter handles, as well as writing a weekly blog post about our experiences as an intern.

And after that nine-hour day brings another hour (or hour and a half…) commute back home. I have learned so much so far, not only about PR Newswire, but also about what I eventually want to do with my life. I’ve also met some pretty awesome fellow Bobcats and had my first experience in a real-life office (with my own desk and everything!). Even though no day is similar to the next, I’m still loving every single minute of my time as an intern at PR Newswire!

Follow Allison on Twitter: @allisonzullo

PR Newswire to Scripps PRSSA — Feb. 17, RECAPPED

By Gary Bridgens

Scripps PRSSA’s week six meeting brought PR Newswire to Athens for a comprehensive look into what truly fuels the public relations industry. As usual, there were quite a few updates at the beginning of the meeting:

  • Congratulations to our PRSSA President, Nicole Spears! She was voted the Scripps PRSSA Outstanding Graduate for 2014.
  • Got Swabbed? A bone marrow registry collection organization on campus is working to promote their annual “Get Swabbed” event. The event will take place 10 a.m. – 4 p.m. on the third floor of the Baker Center, Monday February 24.
  • Best of luck to the Scripps PRSSA Bateman Team, who will be hosting an event on Sunday, February 23 from 3-5 p.m. on the first floor of the Baker Center. Only one team of 4-5 members will be allowed per student organization. Every member of each team must bring one jar of peanut butter and one jar of jelly to be donated to Athens’ Children’s Services as admission. Teams will have the opportunity to win spring break related prizes and there will be free Insomnia Cookies!
  • The Ohio State University will be sponsoring the regional PaRtners conference in Columbus on Saturday, April 12th. For more information regarding the conference visit The Ohio State PRSSA’s web page.
  • PR Career Week begins next week! February 24th brings about the very first Scripps PR Career Week. Registration for all events, including day of competition, is still open and all are encouraged to participate!
  • CORPSA Match Day will be taking place Thursday, February 20th. If you are attending Match Day and need a ride, please email scrippsprssa@gmail.com as soon as possible!
  • Monday’s spotlight member was Angela Keane. You can follow Angela on Twitter @angela_keane.
  • The OU ImPRessions spotlight highlighted the Go Bus account. The account members have been working diligently and have come up with a successful social media giveaway campaign! Follow @ridegobus to learn more about how you can win free ride trip bus tickets and a Go Bus backpack!

PR NEWSWIRE:

Jenni Rumer is a Customer Content Services Manager at PR Newswire, where she manages the day-to-day operations of content specialists. After graduating from the University of Akron, Jenni joined PR Newswire in 2006 as a Member Services Representative. Jenni additionally interviews and hires new staff as well as serves as a management sponsor for the PR Newswire Internship Program.

Jenni jumped right into valuable information as she began by discussing the fundamental services of PR Newswire. “On the most basic level, we distribute Press Releases,” she said. However, we soon came to learn that these are not your average news releases. As a result of their use of satellite distribution, PR Newswire allows companies to quickly release information at incomparable speeds. The content shoots directly to an immense number of traditional and non-traditional news outlets. Jenni claims the appropriate use of non-traditional news outlets greatly increases the ROI for your client.

A recent increase in focus on visual and multimedia options exponentially enhances the PR Newswire press release. The idea that fragmented absorption of information is the most effective method guides this manner of presentation. Jenni claims that PR Newswire press releases get more views when they contain multimedia content and involve “information stacking.” Information stacking plays upon the impression that something visual can be absorbed and shared faster. Basically, a PR Newswire news release is the “full package” of information for the audience to learn everything they need to know.

Sam Tischler, a 2012 suma cum laude graduate from the E.W. Scripps School of Journalism, then spoke about her journey to successfully landing a job at PR Newswire as a Sales Support Representative. She accredits her success to the Scripps PRSSA and Scripps School of Journalism. Sam said that one of her favorite things about working at PR Newswire is being able to see, full circle, the work that goes into a great press release and the impact it makes.

Jenni and Sam both proclaimed their adulation for Scripps’ programs. According to Jenni, Ohio University has restructured the PR program to reflect the changing industry landscape. For this reason, Jenni loves to interview Bobcats! When asked what she looks for in a candidate for employment, Jenni responded, “Organized, engaged, and driven.”

To learn more about employment opportunities at PR Newswire, check out www.prnewswire.com. You can follow the Beyond PR blog at: blog.prnewswire.com

Gary Bridgens is a junior student at Ohio University. Follow him on Twitter @garingiscaring or connect with him on LinkedIN!

Separation anxiety and other #PostGradProblems

By Samantha Tischler

As I sat in the Convocation Center, surrounded by familiar faces from the past four years, it finally felt real. We were graduating.

I wanted to jump up and down. I wanted to burst with excitement about having my whole life ahead of me. But, in reality, it was all I could do not to sob like Kim Kardashian every 20 minutes. How were we supposed to do this? Why did we all have to pack up our lives and leave a place that seemed like it was begging us to stay?

In my four glorious years at Ohio University, I made friends who became family, ate breakfast at Union Street Diner and watched performances at Donkey, Mem Aud and Front Room. I played a million games of euchre. I travelled to Italy, Germany, Chicago and San Francisco. I ate cookie dough out of the tube and stayed up all night with my roommates talking about everything and nothing. I fested and Halloween-ed. I tried to pretend like I appreciated craft beer. I ate Tornado Potatoes (dill-flavored, because obviously), laid out on South Beach and camped in Hocking Hills.

I knew the best coffee, sandwiches, Greek and hotdogs. I knew what to buy at Wal-Mart and what to buy at Kroger. I knew which streets were one-way and which meters were safe from parking tickets. I could walk up Court Street at 3 p.m. or 3 a.m. and be completely at home.

But then the magic ended. We tossed our caps in the air, loaded the U-Hauls and moved on. I spent the next few weeks alternately letting go and putting down roots. I moved to Cleveland where I was offered a job at PR Newswire; a job I never would have found had I not joined PRSSA.

I became a member of PRSSA my sophomore year and never looked back. Not only can I credit almost all of my professional development to this organization, it also gave me some of the greatest friends and memories I could have asked for. PRSSA was and is a family of driven, passionate men and women who share a love for all things PR.

The thing I’ve realized is that PRSSA, Ohio University and Athens gave me everything they had to give. They made me independent, capable and confident. They gave me the tools I needed to be successful in a new career, in a new city, with new people. And really, what more could I ask for?

So yes, all of life’s most fabulous things must come to an end. But when one door closes, another opens. Because of the opportunities OU and PRSSA offered, Cleveland’s door is wide open for me now. I can only hope what’s inside is half as good as what I left behind.