Author: scrippsprssa

Scripps PRSSA was more than pleased to welcome Kara Ferrara from Abercrombie & Fitch Co. to speak to the Chapter. Kara is currently on the Communications & PR team at Abercrombie & Fitch Co., where she focuses on external corporate communications and public relations support for the company's global, iconic brands. Aside from retail, she … Continue reading February 24 – Kara Ferrara, Abercrombie & Fitch Co. →

Scripps PRSSA was more than pleased to welcome Bryant Miller from BrewDog to speak to the Chapter. Bryant is a Marketing Lead at BrewDog USA in Columbus. Previously, he worked as a freelance marketing and communications consultant and a Leadership Development, Communications and Marketing Consultant at Hot Chicken Takeover.  Connect with him on LinkedIn here! … Continue reading February 17 – Bryant Miller, BrewDog →

When it comes to social media for brands, it is vital that they are strategic with the content they produce. To avoid falling into the mix of the millions of tweets and Instagram pictures posted each day, companies must have a well-calculated plan that allows them to strengthen their brand and differentiate themselves from their … Continue reading Keys to Success: Social Media Strategy →

Scripps PRSSA was more than pleased to welcome Nanci Schwartz from The CommConnection, Inc. to speak to the Chapter. Nanci's clients enjoy the far-reaching publicity and grass-roots communications strategies she employs to generate positive exposure. Her professionalism and attention to detail is key to developing strong media relationships and community partnerships. She is a proactive, … Continue reading February 10 – Nanci Schwartz, The CommConnection, Inc. →

Scripps PRSSA was more than pleased to welcome Mike Strauss from IBM iX in Columbus, OH to speak to the Chapter. Mike is a North American Growth Lead for IBM iX in Columbus, Ohio. He leads the Integrated Business Development team for IBM iX in North America. In this role, Mike is responsible for both new and … Continue reading January 27 – Mike Strauss, IBM iX →

Scripps PRSSA was more than pleased to welcome Katie Thomas from Nationwide Children's Hospital to speak to the Chapter. Katie Thomas, APR, has more than 15 years’ experience across the spectrum of the marketing and communications field. Katie is an account manager on the consumer marketing team at Nationwide Children’s Hospital, where she focuses on community wellness, behavioral … Continue reading January 13 – Katie Thomas, Nationwide Children’s Hospital →

Internship-hunting season is just around the corner, but don’t freak out! Here are three ways you can take advantage of all Scripps PRSSA has to offer and build skills that will help you get a great summer internship: Get Growing Every year, Scripps PRSSA hosts a number of professional development workshops. These student-lead seminars give … Continue reading PReparing for Internship Season →

One of the first things you will learn in college is how to market yourself. The ability to market yourself is essential to getting internships and jobs. Employers want to know why you would be the best fit for their company and what makes you stand out from others. Self-marketing may seem like bragging, but … Continue reading Key Elements of Self-Marketing →

I didn’t have a hard time picking what I wanted to do in college. I knew I wanted to write in someway. I knew that I wanted to tell stories and get to know the people behind those stories. While my plans of being a broadcast journalist changed into that of public relations and marketing, … Continue reading Choose a Minor that Best Fits YOU! →

“Wait! We have to stop!” The year was 2009 and it was my first time going out shopping on Black Friday. Through the swarms of people going berserk over half-off this and doorbuster-that, my eyes grew fixated on a giant red mailbox next to a sign in cursive gold sparkles that read “Believe” in the … Continue reading Macy’s “Believe” Campaign →