Data and Content Marketing, PRSSA with Mike Whaling of 30 Lines, 3/31 RECAPPED!

By Erin Golden

As March comes to a close, (how did the semester fly by?) our weekly gathering of PR professionals opened with a few announcements:

  • The first and probably most important announcement – PRSSA IS PLAYING KICKBALL! And we’re competing against Ad Club on Wednesday, April 16th at 7 p.m. @ McCracken fields!
  • Also, there’s still time to register for the Regional and PaRtner’s Conference with OSU!


  • If your mom is in town this weekend for Mom’s Weekend, hurry and buy tickets to the Athens County Humane Society’s Woof & Wine event Friday night! Moms, free entertainment, and wine! What could be better?
  • The ScrippsJSchool Instagram account will be holding an Instagram contest in the next couple weeks – keep an eye out for how you can participate!

The member spotlight was Darby Fledderjohn! (@DFledderjohn). She an active member of PRSSA and ImPRessions and has just started doing freelance work for a corporate communications firm. After graduation, she’s going on vacation and then moving to New York! Congratulations and good luck!

Jess Carnprobst had the chance to talk about AVW Productions, our ImPRessions spotlight for the night, who was recognized for AVW Week and the AVW Fair – nice job AVW!

The speaker of the night was Mike Whaling of 30 Lines (@30Lines), a digital marking consultancy that helps businesses integrate their online marketing and build their brand. He has served as a tech advisor to Men’s Health Living Magazine and definitely knows his stuff when it comes to content marketing and data. He shared as much of his knowledge as he could fit into an hour!

Mike explained how he believes that content and social are truly aligned today and how we must use it as an opportunity to spark conversation and create awareness about the brand. Social media is used today to host a lot of this conversation, and Mike showed PRSSA the Conversation Prism and described the many different ways we can share content.

conversation prism

The conversation prism and questions like “What can you give your audience to talk about?” and “What’s the point of your brand and content?” can extend the reach of your brand overall. Mike also stressed that it’s important to reach out to your audience to inspire the content – use their photos or other content to match your blogs or posts. Social media is such an advantage when it comes to audience engagement!

As the hour came to a close, Mike made sure we knew how important it is to have a goal in mind, so that you can use analytics tools like Google Analytics to measure the success of the reach and content. We learned that the average shoppers use an average of 10.7 sources of info to make a buying decision and the Zero Moment of Truth is a real thing – check it out at!

Overall, Mike gave us so much info on content marketing, analyzing data, and brand management. To find out more details from the members of Scripps PRSSA, check out the hashtag #ScrippsPRSSA! Thanks for entertaining and teaching us, Mike.

Until next time, PRSSA’ers!

George Rafeedie Visits Scripps – March 24, RECAPPED!

By Erin Golden

As Scripps PRSSA began on Monday, March 24, we welcomed back our group of networkers from the Charlotte Networking trip! Scripps kids sure know how to network, and we know our chapter was represented well in Charlotte.

Per usual, there were a few updates to highlight before getting started.

  • It’s not too late to register for the Ohio State Regional and Partner’s Conference!
  • Exciting news! Scripps PRSSA is holding a Beach Party this Thursday starting at 9 p.m. at 60 Mill – wear your best beach attire! Big thanks to Briagenn and Marisa for offering their house!
  • Our member spotlight tonight was Kathleen Marincic (@KathMarincic). Kathleen is a Junior PR major and is currently an Account Supervisor for ImPRessions. Her favorite class is Nate Riggs’ Marketing class and she loves spring semester in Athens (come on, winter, go away!), and she’s currently interviewing for internships this summer! (Aren’t we all?!) Congrats Kathleen!

Our main event of the night was speaker George Rafeedie, who is the current Jerry Sloan Visiting Professor. He’s the founder of Tell Your Story Brand Communications and has held many positions in marketing, PR and communication roles. He’s also an alum of Ohio University (our favorite kind of speaker!). He was a former E-board member of PRSSA and opened the night with a story from a Partner’s Conference he attended, which got many laughs. His enthusiasm carried into his contribution to Jerry Sloan, who he says was “personally and academically influential” to him and is a “great person and a family man.”

George himself is from Youngstown, Ohio, and believes in “networking, personal branding and paying it forward.” The Chapter “awww-ed” over his story of meeting his wife in his OU graphics class. Before marrying his wife, he had two different jobs in Cincinnati and then moved to Chicago. A detailed graphic of his life and career so far gave us all a personal look into just how George got to where he is – he emphasized to us all, however, that our lives and career paths would look extremely different from his. Don’t we know it!

He then dove straight into his model of “Types of Networkers.” According to George, there are many different ways to label a networker – they range anywhere from “The Feel Good Networker,” to “The Obnoxious Networker” and “The I Hate Networking Networker.” Even though there are many types of ways people networking, George provided another graphic to give an example of one of his many networking success stories. A friend he met on an intramural football team at OU later ended up assisting him in acquiring his largest client at his new agency. Networking and mentoring can help even when we leave the streets of Athens.

George also made sure to emphasize the importance of branding – something the Scripps PRSSA chapter knows well. “Have control over who you are and what you do.” Also, take control of your career path and get excited for the many opportunities available for us as professionals! After touching on branding and careers, George hit on purpose-driven messaging when it comes to organizations; what is its purpose, and what are its values, promises and voice? These are the organizations that will last.

The Jerry Sloan visiting professor left us with a few of his favorite quotes – a personal favorite being “Luck is the residue of hard work.”

Thanks for the laughs and great advice, George! Until next time, PRSSA.

#ScrippsSummerChallenge Week 5

By Briagenn Adams

We’ve heard it before – in our Scripps PRSSA bootcamp, in our weekly meetings and while networking with professionals; the best way to leave a lasting impression is to send a handwritten thank you card.

Whether it is sent to a past employer or simply a friend, a handwritten thank you card is a nice gesture that will ensure that you are remembered. This week our #ScrippsSummerChallenge was to write a thank you card to a past mentor and vow to keep in touch.


Check out these tweets from our members who participated in #ScrippsSummerChallenge Week 5!



Screen shot 2013-08-05 at 10.17.40 AM


Pretty cool, huh? Manners are always appreciated, especially in the workforce. (And you might even receive donuts in return… Can you say yum?!)

For those of you who haven’t yet participated in #ScrippsSummerChallenge, it’s never too late! For Week 6, make a connection with a PR professional in your favorite city and share your reaction on Twitter. Don’t forget to hashtag #ScrippsSummerChallenge!

Happy Monday!