#ScrippsSummerChallenge Week 2 Recap

The second week of the Scripps Summer Challenge is now over and there’s a lot of excitement about the PRSSA National Conference in November.

National Conference will be in Atlanta, Georgia, and as you can see from some of the tweets, there is going to be some amazing speakers and sessions!!! (Hint: you’ll be hearing from the VP of Public Affairs and Communications at Coca Cola) Atlanta’s an exciting city with so much to do, so we can’t wait to travel there with you all! Stay tuned for details about transportation, hotel accommodation and logistics.

ScrippsSummerChallenge week 2

This week, your challenge is to send a thank you note to a mentor or professor. It’s easy to lose touch over the summer, so take a minute out of your week to send a quick thank you then let us know who you sent it to using the hashtag!

#ScrippsSummerChallenge Week 1 Recap

We came, we tweeted and we conquered the first week of our #ScrippsSummerChallenge. To kick of the 2015 series, we asked our members to choose an online certification to complete over the next eight weeks. The hope for this particular challenge was to motivate members to obtain that certification they’ve been talking about getting for months. Check out a few of the programs our members will be looking to master over the next few weeks:




Interested in checking out one of these programs? Follow these links for more information:




We will be checking back in at the end of the series to see who actually completed their certification. If you didn’t participate in last week’s challenge, don’t worry! Pick a program and join the fun!

Be sure to join in on this week’s challenge. We want to hear what part of National Conference you’re most excited for! 

The Third Annual #ScrippsSummerChallenge

Happy (almost) July, and happy 2015 Scripps Summer Challenge! This marks the 3rd year of these challenges, and I’m excited to continue the fun with you all!

For anyone who hasn’t participated in the previous challenges, this is an eight-week program that helps keep the chapter interacting with one another while sharpening and enhancing our PR skills together. Every Monday morning, a new challenge will be released on Twitter, the blog and via email, and you will have until the end of the day on Saturday to participate. After doing the challenge, you will share your thoughts or work with the hashtag so that each PRSSA member can see what everyone’s up to. As each new challenge comes out, a recap will be shared as well.

To kick us off, the first challenge is to find an online certification that you’d like to complete throughout the rest of the summer, then share the program of your choosing with the hashtag #ScrippsSummerChallenge.

Of course, remember to have fun and be creative each week!

P.S. Two free after-meeting dinners will be awarded to the person participates the most!

#ScrippsSummerChallenge Week 2 & 3

By Cidnye Weimer

The #ScrippsSummerChallenge is now in full swing!

blogThe challenge for week 2 was to start a blog if you didn’t already have one, and if you did already have one share the benefits of blogging.

VP of Member Relations, Jess Carnprobst, shared some tips on how to start a blog for those that needed some advice and guidance. You don’t have to tell #ScrippsKids twice. Check out some of the awesome blogs members created for the challenge:





For week 3 we took things in another direction and had members download the PRSA ethics app and share what they learned or why it was helpful. Take a look at what some of our members learned:


Lindsey Zimmerman’s tweet even got picked up by PRSA Issues & Trends!

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#ScrippsSummerChallenge Tips: How To Start Your Own Blog

By Jess Carnprobst


Happy #ScrippsSummerChallenge week 2! Starting your own blog can seem a little overwhelming at first. I know this because as I started mine last summer and I didn’t even know where to begin. To get started, these are some different platforms you could start your blog on:


UntitledWordPress is very user friendly and a great place to create your own blog. It’s also probably the most popular choice amongst our chapter. You have the option of going to wordpress.com or wordpress.org. WordPress.org will give you the ability to play with HTML and coding, whereas wordpress.com does it all for you. When you first sign up, you have the option of paying per year or signing up for free. I chose to pay the $18, and although I do believe it’s benefitted me and increased my SEO, don’t feel that you need to do this right away. It’s ok to start out with the free option and upgrade later on. Another plus of WordPress is that you can reblog blog posts from the PRSSA and ImPRessions blogs. This is a great way to showcase your work, as well as the work of your peers, on your personal website.


Tumblr is also a great option and something you may already have experience with. Tumblr gives you A LOT of freedom. When I first I started using it, I was actually overwhelmed with all of my choices, but it was a good overwhelming feeling nonetheless. Once you begin playing around and exploring your options, Tumblr becomes a lot easier. It is also free and allows you to create a blog that speaks to your brand.



Another option that seems to be popular is Weebly. I don’t have too much experience with this platform, but I do know that they have some pretty great theme options. I’ve seen many blogs housed on Weebly that look very nice and professional. The price is also comparable to WordPress, offering a free option as well as other payment options as you get more serious about your blog.


Through my inbound marketing certification in HubSpot, I recently learned that it is best to create a blog that is about 600 words. They don’t all need to be this long, but when you write, you should create something that benefits your reader. Often, it takes more than 200 words to do this. Also, every blog post you publish should have a picture. This draws readers in and makes each blog post more engaging.

If you’re having trouble writing content, set a schedule for yourself to decide how frequently you would like to blog and what topics you would like to blog about. Your blog doesn’t have to pertain to any specific subject, so just let your mind run wild. You can create lists, how-tos, feature stories or a basic blog about something you recently did or experienced. It’s best to mix up the format to keep your content interesting as well as keep your readers coming back.

Your final step should be to promote your blog and put the link to it on your social media accounts. You want people to read what you have to say, so make sure they see your work! Post on your accounts each time you create a blog post so people can read your newest work.

Now that you have an idea of where to start, it’s time to create your blog! I know I’m speaking for everyone when I say we can’t wait to see the finished product in the wrap next week.


Follow Jess on Twitter at @jess_carnprobst

#ScrippsSummerChallenge Week 1: Participate in a Twitter Chat

By Stephanie Gort


The end to our first week of the 2014 Scripps Summer Challenge has arrived and we had some great member participation to kick off the first challenge.

Our July month of PR fun started with having our members participate in a Twitter chat and share what they learned from the experience Four members actively engaged in two different Twitter chats early on in the week. Below is a brief description of the ones they participated in.

#MillennialTalk is a weekly Twitter chat on Tuesdays at 8p.m. EST hosted by Millennial spokesperson and brand consultant Chelsea Krost. Each week, there is a professional guest who joins in the chat to discuss topics that are relevant to Millennials. These topics include career tips, finances, health, education, and entrepreneurship. This past week’s chat discussed the importance of a company’s social impact for Millennials. Follow Chelsea on Twitter @ChelseaKrost to join in for the next one!

#PlusItUp was a Twitter Chat hosted by Gatesman + Dave, a full-service Advertising, Public Relations, Design and Digital agency, on July 1st for Social Media Day. The topic was staying relevant in social media. One of our members, Kaija Nealon is interning at the agency in Pittsburgh this summer and helped organized the chat! You can follow the agency on Twitter at @GatesmanDave or reach out to Kaija to talk about how organizing the chat was @kaijaelizabeth.

Check out what our members tweeted about their first #ScrippsSummerChallenge experience:


Be sure to join in on our next #ScrippsSummerChallenge this week!

#ScrippsSummerChallenge Week 6 Recap

#ScrippsSummerChallenge Week 6

Week six of #ScrippsSummerChallenge has come and gone! This week’s challenge was to make a connection with a professional and share – on Twitter – how and to whom you reached out.

Unfortunately, this week’s pool of participators was not very full. However, there’s nothing to worry about; it’s never too late to connect. Connecting with professionals via the Internet is a convenient way to form fast relationships. Be it Twitter, LinkedIn, or old-fashioned email, reaching out is never a bad idea.

Follow Jasmine Garcia and Ashleigh Mavros’ example and connect today!



If you’re worried that by reaching out you’ll seem “creepy,” never fear! Check out our recent blog post by Kelly Hayes, “How to easily network with professionals in today’s technological world.”  Kelly has tons of tips and tricks that will aid even the most timid networker.

Get ready for #ScrippsSummerChallenge Week 7 and remember not only do you have the chance to win this long-sleeve journalism tee for participating, but you are increasing professional and personal growth by participating in these challenges!

#ScrippsSummerChallenge Week 5

By Briagenn Adams

We’ve heard it before – in our Scripps PRSSA bootcamp, in our weekly meetings and while networking with professionals; the best way to leave a lasting impression is to send a handwritten thank you card.

Whether it is sent to a past employer or simply a friend, a handwritten thank you card is a nice gesture that will ensure that you are remembered. This week our #ScrippsSummerChallenge was to write a thank you card to a past mentor and vow to keep in touch.


Check out these tweets from our members who participated in #ScrippsSummerChallenge Week 5!



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Pretty cool, huh? Manners are always appreciated, especially in the workforce. (And you might even receive donuts in return… Can you say yum?!)

For those of you who haven’t yet participated in #ScrippsSummerChallenge, it’s never too late! For Week 6, make a connection with a PR professional in your favorite city and share your reaction on Twitter. Don’t forget to hashtag #ScrippsSummerChallenge!

Happy Monday!

#ScrippsSummerChallenge Week 2

By: Nicole E. Spears

The Scripps Summer Challenge program was introduced to help Scripps PRSSA members keep in touch, as well as in tune with their PR skills, over the long summer months.

Were you bored this week, Scripps PRSSA? We had an amazing group contribute to this week’s Scripps Summer Challenge, so I’m going to credit either an increase in downtime, or the fact that we introduced a reward for the best participant: an Ohio University journalism tee. (Check out the back–true, no?)

This week’s challenge was to download the PRSA Ethics mobile app and share one thing you learned on twitter. If you don’t have the app yet, I would definitely recommend checking it out! There are plenty of handy things to learn, here’s what our members found out:


tweet 1Thanks to all who took part! Don’t forget to look for next week’s challenge in your inbox tomorrow.

What have you learned from the PRSA Ethics app? Share in the comments below.

#ScrippsSummerChallenge Week 1

By: Nicole E. Spears

The Scripps Summer Challenge program was introduced for the first time last week to help Scripps PRSSA members keep in touch, as well as in tune with their PR skills, over the long summer months.

Last week’s #ScrippsSummerChallenge asked Scripps PRSSA members to connect with a professional using social media. Unfortunately, we don’t have any testimonials to share with you this week.

Instead, here are some ideas of how you can use social networks to make new professional connections:

  • Twitter: It may be the easiest way to start a conversation. Tag someone with an article you think they may be interested in, ask a question, or simply introduce yourself. Don’t forget that if they’re also following you, you can use a direct message to make a more legitimate connection.

  • LinkedIn: It’s true that it is a bit counterproductive to “connect” with people that you don’t know on LinkedIn, but that doesn’t mean that you should rule it out for networking. Joining groups and starting discussions is not only great for finding new connections, but for continuing your education outside of the classroom or office. Also, check out this post by Cidnye Weimer about using LinkedIn for networking.

  • WordPress: Reading is so important for young professionals, and a lot of great content is coming from fellow PRSSA members or colleagues. Use the WordPress reader to keep up with some blogs, and comment on posts that resonate with you.

  • About.me: If you’ve seen other’s About Me pages, you might have thought they were simply a bio. However, an About.me profile is a great complement to a blog or website. By including your keywords, it can help build your online presence and SEO results, making it easier for others to connect with you.

How else do you make connections using social media?

Scripps PRSSA’ers, don’t forget to take part in next week’s Scripps Summer Challenge! Look out for the email about each new #ScrippsSummerChallenge on Monday mornings.