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Scripps PRSSA welcomed Megan Newton to the November 22 meeting. Megan is a 2016 Ohio University alumni. She currently works as a Digital Marketing Manager at FORM. She has seven years of experience in digital marketing across the music, entertainment, tourism, arts + culture, and nonprofit industries, and she previously worked in Nashville, TN. Megan is a 2016 … Continue reading November 22- MEGAN NEWTON, FORM →

Scripps PRSSA welcomed Kate Compain to the chapter’s November 11 meeting. Kate is a Vice President, Consumer at Mike World Wide (MWW). She is a 2007 graduate of OHIO and holds a BS in journalism from Ohio University’s E.W. Scripps School of Journalism, with specializations in film and English. She possesses a rich and diverse … Continue reading November 15 – KATE COMPAIN, MIKE WORLD WIDE →

Visual branding is important to any organization, no matter its size or reach. Whether you’re building brand identity from scratch, creating a professional brand for yourself or refreshing your organization’s guidelines, it’s important to keep these things in mind: CohesivenessThe components of your brand’s visual identity should function together to tell a single story. Colors, … Continue reading “BUILDING A VISUAL BRAND” BY KATHERINE KEBER →

Scripps PRSSA was proud to welcome alumni Lexi Sweet to our November 8 meeting. Lexi graduated from Ohio University in 2012 majoring in Journalism and Spanish. Currently, she works as the senior manager of public relations at Experience Columbus. In this position, Lexi handles the execution of all media accounts for the city of Columbus, … Continue reading November 4 – LEXI SWEET, EXPERIENCE COLUMBUS →

As the holidays approach and 2021 begins to wind down, the ever-evolving field of marketing continues to trudge on, full speed ahead. Before ringing in 2022, marketing professionals can anticipate new trends, especially since the COVID-19 pandemic has changed the way in which businesses have looked at promotions and communications. A few of these awaited … Continue reading “5 MARKETING TRENDS TO LOOK OUT FOR IN 2022” BY MAKENNA GOAD →

Scripps PRSSA welcomed alumni Sadie Newman to the meeting on November 1. She is a 2019 OHIO alumni. Sadie is a proud 2019 graduate of the E.W. Scripps School of Journalism where she majored in Journalism Strategic Communication. She currently resides in Chicago and is a Senior Account Executive at Zeno Group on the Consumer … Continue reading November 4 – SADIE NEWMAN, ZENO GROUP →

When I began my journey at Ohio University, I was dead set on writing hard news. To make a long story short, I switched tracks less than a semester in and I’ve never been better. Through strategic communication, I’ve had countless opportunities to connect with seasoned individuals that have traveled the globe, won Pulitzer Prizes, … Continue reading “NOT EVERY FIELD WITHIN PR WILL BE FOR YOU – DON’T STRESS ABOUT IT” BY JACK HILTNER →

Scripps PRSSA hosted a diversity panel at the meeting on October 25. They welcomed three different individuals. Jennifer Ayarkwa is a Senior at OHIO with a Spanish major, linguistics minor and certificates in Latin American studies and teaching English as a foreign language. She is the President of the African Student Association Undergrad Chapter. Winsome … Continue reading OCTOBER 25 – DIVERSITY PANEL →

Scripps PRSSA welcomed Nikki Hannaway to our meeting on Monday, October 18. Nikki is currently a Public Relations Account Supervisor with 5+ years of experience in influencer marketing, public relations, and social media marketing. She’s worked on a variety of clients in the consumer goods, travel and tourism, and financial services industries. Outside of work, … Continue reading OCTOBER 18 – NIKKI HANNAWAY, MARCUS THOMAS →