You know the feeling: the blank page, the blinking cursor, the faint pressure building behind your eyes. You have an idea, a really good one, you think, but the words in your head are a jumbled mess. You start to type, delete and rephrase. The sentence that comes out is clunky, formal and sounds absolutely … Continue reading Speaking out loud to write: how our inner voice can be our outer voice
Tag: marketing
The Impact of Fall on PR: Embracing the Seasonal Shift
Fall is more than just pumpkin spice lattes and cozy sweaters; it’s a major time for brands to connect with consumers through meaningful PR campaigns. As the season shifts, so do consumer mindsets. People begin to think about family gatherings, upcoming holidays and the nostalgia of the season. For PR professionals, this provides a unique … Continue reading The Impact of Fall on PR: Embracing the Seasonal Shift
The commercials from Super Bowl LVI raised the bar
By Jack Hiltner Lindsay Lohan & Planet Fitness Lindsay Lohan ruled the early 2000’s entertainment industry and then the news cycles shortly afterwards. Gen-Z was raised with the knowledge of her iconic performance in “Mean Girls” and “The Parent Trap” and then cast aside as the film industry went on and she made questionable decisions. … Continue reading The commercials from Super Bowl LVI raised the bar
Data and Content Marketing, PRSSA with Mike Whaling of 30 Lines, 3/31 RECAPPED!
By Erin Golden As March comes to a close, (how did the semester fly by?) our weekly gathering of PR professionals opened with a few announcements: The first and probably most important announcement – PRSSA IS PLAYING KICKBALL! And we’re competing against Ad Club on Wednesday, April 16th at 7 p.m. @ McCracken fields! Also, … Continue reading Data and Content Marketing, PRSSA with Mike Whaling of 30 Lines, 3/31 RECAPPED!
PR vs. Marketing… what’s the difference?
By Jess Carnprobst This summer I have been interning at Think Communications, Inc., an integrated marketing solutions firm. Their work includes public relations, advertising, marketing and design. Students studying strategic communications in the E.W. Scripps School of Journalism sometimes only see the public relations and advertising side of things, so I’ve gained a different perspective … Continue reading PR vs. Marketing… what’s the difference?