PR is what you make it: incorporating your everyday passions into your everyday job

By Jess Carnprobst We all talk about corporate PR versus working at a PR agency, but we don’t often think beyond that. I thought I had my life figured out because I knew I wanted to work at a PR agency, but then I went exploring. After going to the PRSSA National Conference in October, … Continue reading PR is what you make it: incorporating your everyday passions into your everyday job

#ScrippsSummerChallenge Week 8

Week 8 of #ScrippsSummerChallenge has officially come and gone and we PR stars have reaped its benefits! This week's challenge was to set and share three professional goals for the 2013-2014 academic year. Setting professional, tangible goals is a great way to keep yourself motivated and focused during the busy school year. When work, meetings … Continue reading #ScrippsSummerChallenge Week 8

3 PR lessons learned as a restaurant hostess

By Briagenn AdamsI have been a hostess at the local Buffalo Wings and Rings for two years now.I love the restaurant itself, don’t get me wrong, their Sweet Thai Chili sauce is out of this world. But working as a hostess for the rest of my life is not ideal. And although I have been … Continue reading 3 PR lessons learned as a restaurant hostess

All PR is not created equal: Irish vs. American

By Kelly HayesThis summer I was afforded the amazing opportunity to intern abroad in Dublin, Ireland in Parliament. It was an amazing experience and I wouldn’t change any of it. After traveling to Vietnam with the Global Leadership Center, I unpacked and repacked my bags within five days and was off to Europe! Even with … Continue reading All PR is not created equal: Irish vs. American

#ScrippsSummerChallenge Week 7

By Briagenn Adams As all PR pros know, Twitter is a key tool for quick online communication. The #ScrippsSummerChallenge for week seven was to participate in a Twitter chat and share your contribution with Scripps PRSSA. Joining in a Twitter chat is a great way to connect with other PR professionals in an informal environment. … Continue reading #ScrippsSummerChallenge Week 7

Which to choose: specialized vs. generalized PR

By Ashleigh Mavros Sometime during your PR college career, you may find yourself wondering whether you should become a specialist or generalist. Here’s the short answer; there is no right answer. Some PR students will graduate as generalists and others as specialists, and both have the potential for long, successful careers. Generalists who have experience … Continue reading Which to choose: specialized vs. generalized PR

PR vs. Marketing… what’s the difference?

By Jess Carnprobst This summer I have been interning at Think Communications, Inc., an integrated marketing solutions firm. Their work includes public relations, advertising, marketing and design. Students studying strategic communications in the E.W. Scripps School of Journalism sometimes only see the public relations and advertising side of things, so I’ve gained a different perspective … Continue reading PR vs. Marketing… what’s the difference?

A day in the life of an Edelman intern

By Marisa DockumEdelman holds the title of the world’s largest PR firm. Housing over 4,500 employees in 67 offices, Edelman pumps out talent, creativity, collaboration and results for quality clients. So, what’s it like to intern at a place with mind-blowing campaigns and top-notch thinkers? Well, it’s pretty cool.I am a trainee on the Krispr … Continue reading A day in the life of an Edelman intern

#ScrippsSummerChallenge Week 4

It's the end of week four of our Scripps Summer Challenge and we PRSSA-ers are still going strong! This week's challenge was to grab coffee with a PR professional to network and "pick their brain" for wisdom. Although intimidating, this challenge presented a great opportunity to hang out with a PR pro on a more intimate … Continue reading #ScrippsSummerChallenge Week 4

#ScrippsSummerChallenge Week 2

By: Nicole E. Spears The Scripps Summer Challenge program was introduced to help Scripps PRSSA members keep in touch, as well as in tune with their PR skills, over the long summer months. Were you bored this week, Scripps PRSSA? We had an amazing group contribute to this week's Scripps Summer Challenge, so I'm going … Continue reading #ScrippsSummerChallenge Week 2